Mumbai, 5th October 2024: Leica India, a premium cameras and sports optics brand, recently hosted an exclusive evening to introduce Chef Ranveer Brar as the new face of the brand. The event also unveiled the Leica Q3 43, the latest masterpiece in Leica’s distinguished portfolio. Held at Taj Lands End in Bandra, Mumbai, on 27th September 2024, the event brought together a select gathering of renowned personalities in celebration of Leica’s legendary craftsmanship.
The evening’s highlight was the introduction of Chef Ranveer Brar as Leica’s ambassador. The brand finds a natural synergy with the chef, whose creativity transcends the kitchen. A storyteller through both food and photography, Brar’s partnership with Leica amplifies his vision to tell authentic visual stories while showcasing the brand’s premium offerings to Indian photographers. Together, they seek to inspire audiences to appreciate the authenticity inherent in both culinary and visual arts and capture life’s most iconic moments with unmatched precision and clarity.
Additionally, the brand’s newest state-of-the-art camera, the Leica Q3 43 camera, was also unveiled at the event. Prominent names like Ms. Latika Nath, Ashraf Abbas, Amit Asher, Larissa D’sa, Siddharth Kerkar, and Sooni Taraporevala, were invited to experience Leica’s legendary German craftsmanship firsthand.
Leica Camera AG launched the Q-Series in 2015. Its success can be attributed to unrivaled design standards, workmanship, image quality and operation, and close dialogue with its users. Belonging to this Q-Family, the new Leica specially developed APO-Summicron 43 f/2 ASPH. lens. part of the legendary Leica APO lenses, which rank among the best in the world. The lens stands out in the current Leica portfolio as it mirrors the natural perception of the human eye, allowing for distortion-free realistic composition of motifs. It creates extraordinarily sharp, high-contrast images in any lighting condition.
The Leica Q3 43 differs visually from its sister model. Its new grey leather stands out elegantly against the black camera body, honouring the iconic Leica design. The camera maintains its compact, lightweight form even with the complex construction of the apochromatically corrected lens with four aspherical lenses. Furthermore, its tiltable 3-inch high-resolution touchscreen offers exceptional flexibility for photography and filming in extremely compact form, making it perfect for capturing your unique perspective. Whether shooting in 8K resolution or taking stunning photos, it seamlessly integrates into your daily creative routine, allowing you to capture stylish shots with unparalleled Leica quality in any situation.
While talking about the collaboration, Chef Ranveer Brar, Brand Ambassador of Leica India, said, “One may not realise it, but culinary and visual arts share an intrinsic quality—both are means of telling stories and preserving the essence of one’s experiences. Whether I am cooking or capturing photographs, my creative process is rooted in honesty and authenticity. And these values are reflected in Leica as a brand. My journey with Leica is as old as my fascination with visual storytelling. Its cameras allow me to capture images with remarkable authenticity and emotional depth. I am thrilled to partner with a brand that shares my creative vision!”
Sunil Kaul, Managing Director at Leica Camera Asia Pacific added, In a culturally rich country like India, we wanted to connect with audiences through a language they know best – food and their favourite chef, Chef Ranveer Brar. His passion for food and love for Leica are in alignment as Chef Ranveer dedicates attention to detail in his creations as to his appreciation of the hand-crafted products manufactured by Leica. Ranveer’s appreciation for visual storytelling allows him to connect and inspire others through photography, making him the perfect new family member for Leica India. We are excited to partner with him and take a step further in our commitment to advancing the art of photography in the land of diversity.”
He added, “The launch of the Leica Q3 43 at the event marks another milestone in our dedication to pushing boundaries and nurturing a global community of visual artists. With its 43mm focal length, this camera captures moments just as the human eye sees them, preserving the authenticity and emotion of each scene in the most natural and unadulterated way. We are excited to see how this new innovation inspires the next generation of photographers to push creative boundaries and explore new ways of seeing the world.”
The brand’s foray into India was facilitated by FCE Lifestyle Pvt Ltd, which plays a pivotal role in managing Leica’s operations in India, with Mr. Manish Nichani serving as the Managing Director. Through the Leica Store India in the iconic Connaught Place, New Delhi, FCE Lifestyles offers photography enthusiasts a world-class experience beyond retail, serving as a hub for the photography community.
And now, by bringing together an exclusive community of creatives, media, and industry professionals, the launch event in Mumbai was an unforgettable intersection of artistry, storytelling, and Leica’s rich legacy.