Zurich, Switzerland, July 1: What happens when an iconic Swiss chocolate brand meets one of the world’s most celebrated names in crystal artistry? In true Never Square style: something unexpected, something beautiful, and something that gives back. Toblerone today announces The Ultimate Gift.
The centrepiece is the Toblerone Crystal Bar crafted by Swarovski: an exceptionally rare series of hand-made crystal replicas of the original Toblerone chocolate bar – the gift many associate with travel. Familiar in form. Remarkable in execution. Individually numbered, certified, and utterly one-of-a-kind.
THE ULTIMATE GIFT: A GLOBAL AUCTION FOR GOOD
From 1st July to 31st July 2026, travellers passing through some of the world’s most iconic airports (Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore and Zurich) will encounter a mesmerising pop-up experience celebrating both brands and, above all, will have the chance to bid in person on the Toblerone Crystal Bar crafted by Swarovski.
Each auction is linked to the airport’s own established charity partner – organisations already embedded in their local communities and chosen by the airports themselves. 100% of winning bids will be donated to the designated charity at each location.
However, the auction is open to everyone globally. No need to be travelling to take part. Bidding is available online , click here to visit the auction site and here for more information on the charities.
THE STORY BEHIND THE CRYSTAL BAR
Toblerone was born in Switzerland in 1908. Its triangular shape has made it one of the most recognised silhouettes in the world. For generations of travellers, it has been the gift you bring home: a small but indulgent, reliable piece of Switzerland.
To bring the Toblerone Crystal Bar to life, Toblerone turned to Swarovski. Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals and created stones as well as finished products such as jewelry.
The two share more than Alpine geography. They share a belief that quality is not a detail but it is the point. That the things worth making are worth making properly. And that some of the most enduring objects in the world are the ones that manage to be both beautiful and, somehow, completely unpretentious about it.
The result is the Toblerone Crystal Bar crafted by Swarovski: Toblerone‘s unmistakable triangular form, unapologetically rich on the inside, reimagined as a luxury artefact through Swarovski‘s crystal craftsmanship.
Iain Livingston, President Toblerone & World Travel Retail, says: “Toblerone has always been more than a chocolate bar. It’s a ritual, a symbol of travel, and one of the world’s most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place.
Each Toblerone Crystal Bar crafted by Swarovski is exclusively designed and developed using Swarovski‘s rich savoir-faire:
- Modelled on the original Toblerone chocolate bar & manufactured in Austria
- Each weighs 851g and measures 305mm in length
- 546 individually cut facets per bar
- 140 hours of development and 65 hours of production – 100% handmade
- Crafted with high-precision cutting technology, characterised by unmatched brilliance
THE ULTIMATE GIFT BOX: AVAILABLE TO ALL
For those who prefer to take something home immediately, Toblerone is also launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail throughout the campaign period across airports globally.