30 December 2024, India – Simply Fresh, BN Group’s flagship edible oil brand, has launched its latest campaign, NewYearOldResolutions, bringing a fresh perspective to the age-old tradition of New Year resolutions. This heartwarming campaign encourages individuals to revisit and complete their old resolutions before taking up new ones, making meaningful commitments that truly count.
The campaign revolves around an impactful video showcasing a brother-sister duo, where the younger brother, curious about the concept of New Year resolutions, asks his elder sister to explain them. She explains that resolutions are promises adults make every year but rarely fulfil. The child’s innocent yet thought-provoking response, “If we aren’t going to complete these promises, why make them in the first place?” forms the emotional core of the campaign.
Speaking about the campaign, Kiran Giradkar, Chief Marketing Officer of BN Group, said, ” Our focus has been create meaningful content that resonates with society and not to push product benefits. Simply Fresh relentlessly pursues to bring a ‘fresh perspective’ in storytelling. With this campaign NewYearOldResolutions, Simply Fresh aims to inspire people to revisit their past promises and turn them into realities. It’s about meaningful progress rather than empty promises.”
By challenging this norm, Simply Fresh encourages people to approach the New Year with accountability and purpose, mirroring the brand’s philosophy of keeping things fresh – in thoughts, actions, and commitments.