New Delhi, Aug 18: Organic Tattva, one of India’s organic food brands, has launched its latest digital film, featuring brand ambassador Kareena Kapoor Khan. The film emphasizes a crucial message for today’s consumers: look behind the packaging and choose food that is truly pure, through a straightforward yet powerful story set in a supermarket.
In the film, Kareena Kapoor Khan emphasizes on the important points to consider when purchasing ingredients for the household. She advises consumers to carefully read product labels and comprehend the quality criteria that go into each pack. The film reaffirms Organic Tattva’s pledge of unwavering purity and transparency by showcasing the company’s dedication to providing products that have undergone extensive testing for over 250+ pesticides and is 100% fumigation-free.
Understanding what goes into our food is the first step towards making informed decisions. The film seeks to inform consumers that the procedures, certifications and testing requirements of the food, before it reaches the kitchen, is in its purest form.
Commenting on the campaign, Rohit Mehrotra, CEO, Organic Tattva, said:
“Today’s consumers are becoming more conscious of the food they bring home, but it can be difficult to choose among the many options on the shelf. By encouraging customers to consider what really matters, we hoped to make that decision easier with this film. Every grain at Organic Tattva is a reflection of our dedication to integrity, openness and confidence. From rigorous pesticide testing to ensuring our products are 100% fumigation-free, we remain committed to delivering food that families can consume with complete confidence.”
The campaign builds upon Organic Tattva’s long-standing goal of providing households with clean, safe and responsibly sourced food. The brand continues to promote higher standards throughout the organic food ecosystem with a broad portfolio that includes staples, pulses, flours, spices, oils, dry fruits and superfoods.
The new digital film will be amplified across Instagram, Facebook, YouTube and other digital platforms, enabling the brand to engage with consumers.
As India’s organic food category continues to evolve, Organic Tattva remains focused on empowering consumers with knowledge while delivering products backed by stringent quality processes, ensuring every meal begins with ingredients they can trust.