ANAROCK, India’s leading real estate services company, has officially launched ANAROCK.AI, a comprehensive AI-driven residential sales platform combining generative AI and predictive AI/ML to transform property sales and customer engagement.
Nine Cutting-Edge AI Tools
Developed over two years, ANAROCK.AI comprises nine AI tools organized into three suites:
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Genie Suite (Generative AI): Walk-in Genie, CP Genie, ORM Genie, and Referral Genie engage prospective customers and channel partners via chatbot and voice-bot interactions.
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Astra Suite (Predictive AI): Astra Platinum, Astra Phoenix, Astra Hire, and Astra Sales Boost identify high-potential leads, revive failed opportunities, and optimize sales performance using ANAROCK’s proprietary dataset of 7 million enquiries and 90,000 sold units.
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CP 360: Maximizes channel partner engagement through CP ranker, Walk-in Genie, and CP Genie, enhancing home sales efficiency.
Proven Impact
Sunil Mishra, Chief AI & Strategy Officer, ANAROCK Group, explains:
“Four core tools have been operational since 2024 across 80+ projects, contributing to 700 home sales valued at INR 750 crore—accounting for 10–15% of total sales. On average, AI-assisted bookings now contribute 15–45% of all sales in leading projects, with a peak of 60% in a recent Chennai mandate. The top 10% of leads identified by Astra Platinum generate 40–60% of bookings.”
Key benefits include:
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24/7 engagement with dropped and night leads via Walk-in Genie
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Re-engagement of 8–9% of failed leads with Astra Phoenix, contributing 5–6% of total bookings
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Identification of top 5% channel partners generating 40–50% of bookings
Market Imperative
According to ANAROCK data, housing sales across India’s top seven cities declined 9% YoY in Q3 2025 to 97,080 units, while total sales value increased 14% to INR 1.52 lakh crore, driven by premium and luxury demand. Average residential prices rose from INR 8,390/sq. ft. to INR 9,105/sq. ft.
Anuj Puri, Chairman, ANAROCK Group, notes:
“The market is shifting. Buyers are willing to pay for branded quality, and developers are competing for high-intent customers. However, many lack tools to efficiently identify and engage these buyers in today’s digital-first environment.”
The Millennial Factor
With over 80% of prospective homebuyers beginning their search online, Millennials and Gen Z—expected to constitute 60% of India’s homebuyer base by 2030—demand seamless digital experiences including virtual tours, instant engagement, and AI-powered recommendations. 73% of active seekers engage with real estate platforms at least three times weekly.
ANAROCK.AI directly addresses this shift, combining generative AI engagement tools with predictive analytics to accelerate sales and provide a personalized, 24/7 customer experience.
Data-Driven Innovation
The platform leverages ANAROCK’s dataset of 90,000+ units sold across 950+ projects, facilitating USD 12 billion in property transactions across metros, non-metros, and all price segments. ANAROCK.AI represents a significant step in transforming India’s real estate sales landscape through AI-driven innovation.