NODWIN Gaming Partners with Exceed Entertainment to Elevate NH7 Weekender’s Commercial Ecosystem
New Delhi, Nov 19: NH7 Weekender, India’s longest-running multi-genre music festival, is back, and NODWIN Gaming, a leader in youth entertainment, gaming, and e-sports, has announced a strategic partnership with Exceed Entertainment to lead sponsorship-driven monetization for the upcoming edition.
For over 15 years, NH7 Weekender has established a powerful cultural legacy, serving as a platform for music discovery, youth expression, and unforgettable shared experiences. NODWIN Gaming acquired the festival and other intellectual properties from OML Entertainment in September 2021, expanding its footprint in live entertainment, music, comedy, and gaming. Under NODWIN’s leadership, NH7 Weekender continues to thrive alongside other youth-focused experiential IPs such as Comic Con India and DreamHack, strengthening its position in India’s multi-genre youth entertainment landscape.
In the upcoming edition, NODWIN will continue to manage festival programming, creative direction, production, and long-term vision. Exceed Entertainment will focus on sponsorship sales, brand partnerships, and commercial expansion, allowing brands to engage with NH7’s highly influential and culturally connected youth audience.
The collaboration leverages complementary strengths: NODWIN’s expertise in large-scale live events and Exceed’s extensive network in celebrity management, influencer programming, and experiential brand activations. Together, they aim to deliver innovative monetization models, blending music, gaming, and pop culture for immersive and culturally resonant festival experiences.
Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming, said:
“NH7 Weekender has always been about music, culture, and shared experiences. With Exceed Entertainment managing sponsorship monetization, we look forward to unlocking new brand partnerships while continuing to deliver the authentic, high-energy festival experience our fans love.”
Afsar Zaidi, Founder, Exceed Entertainment, added:
“Partnering with NODWIN Gaming on NH7 Weekender is about pioneering the next evolution of India’s live experience economy. We aim to bring unprecedented brand partnerships and unique monetization strategies to this iconic IP, unlocking new revenue streams while enhancing the festival experience.”