India, Mumbai, 10th October 2024 – Ashish Chanchalani, the popular Youtuber known for his comedic and entertaining content, has co-founded OG Beauty, a beauty & wellness brand that brings his unique perspective and massive following into focus for the brand.
OG Beauty aims to position itself as a distinct and innovative entity, separate from its parent company, RENEE Cosmetics. This partnership with Ashish Chanchalani aligns perfectly with the targeted goal, as his influence and creativity will help establish OG Beauty as a groundbreaking beauty brand. Unlike traditional partnerships where celebrities serve as brand ambassadors or faces, Chanchalani’s role at OG Beauty will be integral to the brand’s development and direction. As a co-founder, he will actively contribute to product development and marketing strategies, uplifting the overall brand vision.
Ashish Chanchalani, Co-founder of OG beauty expressed his enthusiasm about joining the OG Beauty team, stating, “My fitness journey has ignited a passion for self-love and expression. Partnering with OG Beauty will help me blend my love for content creation with my desire to build impactful products. Together, we’ll create fun, effective, and affordable skincare and wellness products that empower everyone to feel confident and beautiful.”
This collaboration marks a unique milestone for both OG Beauty and Chanchalani. As one of the few YouTubers in India to launch his beauty and wellness brand, Chanchalani’s collaboration is projected to generate significant buzz and expand OG Beauty’s reach to a wider audience.
With Ashish Chanchlani’s massive following and creative vision, OG Beauty is set to shake up the beauty and wellness industry. This partnership blends entertainment with self-care, offering innovative products that will connect with a promising audience. Chanchlani’s hands-on role ensures the brand stays authentic and aligned with modern consumer needs, marking the start of an exciting journey for both OG Beauty and its co-founder, Ashish Chanchalani.