According to a February 2026 report on the best-dressed athletes of 2026, Lewis Hamilton is the most prominent fashion icon among sports stars, with over 1 million people looking up his outfits online. A new study by Foresight Sports, a golf simulator company, analyzed the online search interest for athletes’ clothes and their most trending wardrobe items.
- Lewis Hamilton is the athlete most admired for his personal style, and his new silver F1 helmet covered in glitter is currently trending all over social media.
- The Super Bowl outfit, inspired by 70s fashion, brought Travis Kelce to the list of the best-dressed sportsmen.
- Serena Williams is the best-dressed female athlete, with over 820K people checking out her fashion statements online.
The study looked at 100 high-profile athletes across different sports, comparing the search interest related to their outfits. For each athlete, the total Google search queries were calculated, ranking them from the most popular to the least when it comes to their style.
The study also took into account their latest trending stories related to fashion.
Here’s a quick look at the athletes with the most searched outfits:
| Athletes | Yearly searches |
| Lewis Hamilton | 1.01M |
| Serena Williams | 820.8K |
| Travis Kelce | 616.5K |
| Jules Koundé | 316.8K |
| Conor McGregor | 243.9K |
| LeBron James | 212.4K |
| Maria Sharapova | 175.6K |
| Russell Westbrook | 173K |
| Coco Gauff | 130.5K |
| Shai Gilgeous-Alexander | 119.5K |
1. Lewis Hamilton
- Sport: F1
- Current team: Scuderia Ferrari
- Yearly searches online: 1.01 million
Lewis Hamilton is the best-dressed athlete in 2026, with fans looking up his outfits over 1 million times in just one year. An F1 driver is famous for his fashion statements, and currently, he’s trending on social media for two different style-related events. Racing fans discuss his new F1 silver-glittered helmet, while the general public gets to see Lewis more with his new Lululemon collaboration.
2. Serena Williams
Serena Williams ranks 2nd as the best-dressed female athlete. Over 820K people were interested in her outfits in the last year, as she makes bold fashion choices on the red carpet and on the court. Her appearance in a blue-white outfit during the 2025 Super Bowl halftime show is still trending online, helping more fans to discover her style.
3. Travis Kelce
Travis Kelce recently joined the list of athletes with the best wardrobes, gathering 616.5K search queries online. After his relationship with Taylor Swift became official, Travis focused on his appearance more, and the burnt orange Amiri suit brought him the most attention. Out of all athletes on the list, Travis Kelce is the most outspoken about not having a personal stylist on his payroll.
4. Jules Koundé
Jules Koundé takes fourth place as the most stylish soccer player, with 316.8K people trying to learn more about his style. His collaboration with fashion brands started in 2024 with Simon Porte Jacquemus’ campaign, and his tunnel walk outfits still gather viral numbers on social media.
5. Conor McGregor
Currently training for his anticipated return to the UFC, Conor McGregor ranks fifth among the best-dressed athletes. Over 243K people are getting inspired by his outfits, as the Irish MMA star often wears Hermès and Louis Vuitton as his go-to fashion items. Conor also launched his own fashion brand, August McGregor, in collaboration with luxury custom clothier David August.
A spokesperson from Foresight Sports commented on the study:
“Athletes have become dual-content creators: their athletic performance drives one audience, while their fashion choices engage an entirely different demographic. Serena Williams’ and Travis Kelce’s popularity in the world of stylists and models shows that sports and fashion content now coexist, with younger audiences following athletes across both worlds rather than choosing one or the other.”