18th December 2024: 10th World Ayurveda Congress & Arogya Expo, a premier global platform for Ayurveda and wellness, commenced its three-day event with a grand inauguration at the Parade Ground, Dehradun. Sri Sri Tattva, a global leader in Ayurveda and wellness products, proudly participates as an associate sponsor, aligning with the event’s vision under the sponsorship of the Ministry of AYUSH and the Government of Uttarakhand.
The Expo was inaugurated by Sri Pushkar Singh Dhami, Hon. Chief Minister of Uttarakhand, and Sri Pratap Rao Jadhav, Hon. Minister of State, Ministry of AYUSH. A major highlight of the event is the soft launch of Sri Sri Tattva’s latest innovation—the Utsah Fitness Ring- an innovative wearable blending Ayurvedic wisdom with cutting-edge technology, underscoring the brand’s commitment to modern wellness solutions.
During the inaugural session, Mr. Arvind Varchaswi, Managing Director of Sri Sri Tattva, delivered a keynote talk titled “Achieving the Target of USD 200Bn: Ayush Synergies by Bridging Industry, Commerce, and Policy Growth.” Highlighting Ayurveda’s role in global wellness, he stated “The World Ayurveda Congress serves as an exceptional platform for exchanging ideas and driving the global advancement of Ayurvedic knowledge. At Sri Sri Tattva, we are committed to combining ancient wisdom with modern innovation through our diverse range of offerings, from herbal supplements to cutting-edge products like the Utsah Fitness Ring. Together, we aim to redefine Ayurveda’s role in holistic well-being and everyday health solutions.”
Dr. Sashibhushan Vedula, Senior General Manager- FMCG & Ayurveda at Sri Sri Tattva contributed to the conversation during a major session, remarking, “Ayurveda holds the key to sustainable healthcare solutions. At Sri Sri Tattva, we are driven by the mission of blending ancient wisdom with modern innovation to make Ayurveda a part of every household across the globe.
The Sri Sri Tattva stall at the Arogya Expo drew significant attention, showcasing a diverse range of Ayurvedic products—from herbal supplements to sustainable personal care and food items.
With open discussions, workshops, and exhibitions,it continues to emphasize Ayurveda’s integration into global healthcare systems. Sri Sri Tattva’s presence continues its leadership in promoting wellness and sustainability through Ayurveda.