Mumbai, 13 June 2025: In an exciting move for Indian rugby, Sportz Interactive (SI) has teamed up with the newly launched Rugby Premier League (RPL), partnered by GMR Sports, to enhance its entire digital and content landscape. From establishing the league’s online presence to spearheading fan-focused campaigns, Sportz Interactive is playing a crucial role in shaping the Rugby Premier League’s brand and storytelling journey.
As part of its mission, Sportz Interactive designed and launched the official RPL website (www.rugbypremierleague.in), the go-to hub for fixtures, news, galleries, and more while also creating and managing its official social media channels. Sportz Interactive has also produced captivating launch materials and crafted a phased content strategy to keep the excitement and engagement alive across various platforms.
To celebrate key league milestones like franchise announcements, squad reveals, and auction day, Sportz Interactive rolled out immersive, high-impact content, featuring exclusive interviews with important figures such as Rahul Bose (President, Rugby India) Satyam Trivedi (CEO, GMR Sports).
Sportz Interactive will play a key role in amplifying the RPL’s #RugRugMeinRugby initiative throughout the season by building on the core campaign with its own creative ideas, content buckets, and platform-specific formats aimed at driving deeper engagement. At the same time, Sportz Interactive has developed a detailed content roadmap and is actively offering strategic advice for sponsor integrations and activations, helping brands forge meaningful connections with fans.
Speaking on the development, Chintan Shah, SVP – Teams at Sportz Interactive said, “Rugby is stepping into an exciting new era in India and we’re excited to collaborate with the Rugby Premier League to bring this vision to life. From establishing its digital presence to creating impactful stories, we view this as more than just a league; it’s a movement. At Sportz Interactive, we’re dedicated to blending data, design, and storytelling to spark fan enthusiasm and unlock the sport’s full potential.”
As the Rugby Premier League sets out to reshape rugby‘s role in the Indian sports scene, Sportz Interactive is dedicated to providing top-notch digital solutions that enhance the game and bring joy to fans.