Attention All Moms and Moms-to-be! Your Ultimate Shopping Destination, The Pinwheel Project is back with its Spring Edit and this time it gets bigger and better! Slated for 10th April 2025 at Palace Halls, NSCI Worli, the shopping extravaganza promises to offer amazing brands to shop across diverse categories. Coveted as India’s favourite exhibition, The Pinwheel Project brings 100+ brands from across India under one roof, across diverse categories like kids apparel, toys, home decor, games, bedding, accessories. Marking a significant milestone, the Pinwheel Project celebrates its 15th edition this year—an incredible journey that began as a passion project by three dynamic moms and has now become one of India’s most loved exhibitions for moms and kids. With each edition, the event continues to grow in scale, spirit, and community, making this Spring Edit a truly special one.
The upcoming edition gets more exciting with new collections of kidswear that will be exhibited by Bambee Kids, Enfance, Popcorn, Dulaar, Karamel Baby, and Me Kasa. Shoppers can also explore other essential offerings from Foamo Bath Essentials for gifting and Griha Couture’s range of bedding, and more. Complement these with stylish accessories from Cute Little Bows and All Things Little, and bags from Nasher Miles, Bags Bunny, and Love by Parilicious. Stimulate young minds with educational books, toys, and games from Little Future Founders, Smarty Pants, and Craft Ghar. This Spring Edit promises an amalgamation of artistic brilliance and style, taking it up a notch by collaborating with a premium adult fashion curation partner The Style Storie Edit by Tanaz Doshi and Azmina Rahimtoolah for an exclusive women’s section. There is an interesting lineup of effortless wearables and accessories, showcasing the artistry of designers and their captivating new collections from the likes of The Label 39, Melia, Amos by Pooja, Khushboo Chugh, Devina Juneja, Ennso Label and Maya by Maya Parikh. For exquisite accessories, take your pick from the jewellery showcase that gleams with radiance, as esteemed brands like Isharya, Raya and Sorbet & Co. present their chic offerings, adding a touch of opulence to the occasion.
The fiesta has something in store for everyone from favourite classics to some new up-coming brands will surely leave you wanting more. At the heart of the Pinwheel Project lies a mother’s need to provide the absolute best for her children. Born from the shared experience of three passionate working mothers -Aditi Kapur, Ragini Vakil & Shouger Merchant Doshi- The Pinwheel Project has become a Mumbai mainstay. Initiated in 2017, as a labour of love, this passion project has evolved into Mumbai’s most highly anticipated, go-to destination for busy moms in search of unique and premium products for their children. Together, the three supermoms embarked on a mission to craft a haven where mothers like themselves could uncover an expansive array of products and services catering to the dynamic world of motherhood and childhood, with children outgrowing most of what they own before the blink of an eye and today they are celebrating their 15th edit milestone!
Nurturing a vibrant community of exceptional brands, The Pinwheel Project transcends geographical boundaries, uniting not only Mumbai but also entrepreneurs in the kid’s space hailing from various corners of India – Jaipur, Bangalore, Ahmedabad, Delhi, Pune, Baroda, and beyond. “This year’s Spring Edit promises to be a truly immersive experience,” says Shouger Merchant Doshi, co-founder of the endeavour. “We’ve expanded our exhibitor base to include a wider range of brands, ensuring there’s something for every taste and style. Our partnership with The Style Storie Edit shows our commitment to adding more layers to our bi-annual event – it is not just for kids items and shopping, but also the parents who are an integral part of the system.“
“This edition of the Pinwheel Project is all about celebrating childhood with joy, creativity, and thoughtful design,” says Ragini Vakil, co-founder. “We’ve curated a vibrant lineup that brings together the very best for children and moms alike—from imaginative play to fashion-forward picks. It’s a space where discovery and delight go hand in hand, and we can’t wait to welcome our community once again!”
“The magic of the Pinwheel Project lies in its ability to bring everything you need under one roof. From thoughtfully curated fashion finds to delightful treats, it’s the perfect place to make memories with your little ones this spring. It is this unique aspect that defines the Pinwheel Project as the ultimate haven for shopping and replenishing,” elaborates Aditi Kapur, co-founder of this remarkable event.
“We are excited to partner with Pinwheel Project and curate the women’s fashion section – our synergies were aligned on making it a hit show – and we want to bring the best of affordable and chic fashion to Pinwheel Project and get all the mommies looking like fashionistas,” said Tanaz Doshi & Azmina Rahimtoolah, co-founders of Style Storie Edit.
But wait, there’s more! Take a break from the hustle and bustle of the event and head over to the cafeteria at the Pinwheel Project’s Spring Edit. Indulge in delightful desserts from ZAKI, grab an energy boost from Coffee Verse or Tokyo Matcha Bar, and explore a curated selection of food brands including Gusto Foods, Eksbakes, Pink Harvest Farms, Sichuan Spice, The Cowboys Farm, and The Growing Giraffe—all available to shop at the cafeteria.