5 December 2024: POPxo by MyGlamm, India’s leading makeup brand, designed for the modern millennial and Gen Z audience announces its partnership as the official beauty partner for r AP Dhillon’s The Brownprint 2024 India Tour, brought to you by White Fox India. Known for his trailblazing music and massive fan base, AP Dhillon is set to mesmerize audiences in Mumbai, Delhi, and Chandigarh this December, and POPxo is bringing its signature beauty magic to every venue.
As part of this unique collaboration, concert-goers will get an exclusive opportunity to elevate their experience with POPxo’s Beauty Booth, where complimentary makeovers will ensure they look as stunning as the electrifying performances on stage. This partnership is a celebration of music and beauty coming together to create a vibrant and unforgettable experience.
“With this collaboration, we’re blending two powerful forms of self-expression: beauty and music. AP Dhillon’s Brownprint Tour is a cultural phenomenon, and POPxo by MyGlamm is thrilled to enhance this journey by helping fans channel their inner glam and confidence as they step into the concert vibe,” said Anika Wadhera, Group Marketing Director, Good Glamm Group.
The tour kicks off on December 7 in Mumbai, followed by a high-energy night in Delhi on December 14, and concludes with a grand finale in Chandigarh on December 20. At each venue, fans can visit the POPxo Beauty Booth for a touch of glam before diving into a night of unparalleled music, style, and energy. This partnership reinforces POPxo by MyGlamm’s commitment to empowering individuals through beauty and connecting with audiences in new and exciting ways. With a shared passion for creativity and self-expression, this collaboration is set to take the concert experience to the next level.