Mumbai: India’s biggest blockbusters are no longer just entertainment events—they have become massive advertising opportunities. Dhurandhar: The Revenge is already emerging as one of the biggest marketing platforms of the year.
UFO Cine Media Network has announced that over 70 national brands and nearly 400 advertisers have already secured advertising presence across its cinema network around the film’s release. With pan-India theatre footfalls expected to cross 60 million, UFO is set to deliver nearly 40 percent of that reach, creating a powerful big-screen advertising moment for brands.
For advertisers, cinema offers a rare advantage—a highly engaged audience, zero distractions, and a premium viewing environment—making it one of the most effective platforms for brand recall.
Strong Advertising Momentum
The advertising momentum around Dhurandhar: The Revenge spans a wide range of industries. Brands from sectors such as technology, construction, FMCG, automobiles, smartphones, and BFSI are actively leveraging cinema screens to showcase their campaigns during the film’s release.
In total, over 70 national brands and nearly 400 advertisers across regional and national markets have partnered with UFO to reach audiences during the film’s theatrical run.
Several leading brands advertising through the UFO Cine Media Network include L’Oréal, UltraTech Cement, JSW, Raymond, Mahindra, Everest Industries, Adani Wilmar, Samsung, ICICI Bank, Hero MotoCorp, Maruti Suzuki, Indriya by Aditya Birla Jewellery, Senco Gold, PC Chandra Jewellers, Bajaj Auto, Astral Pipes, Emami, Manyavar, and Exide Industries, among others.
Regional Targeting Gains Momentum
Another major advantage for advertisers is regional targeting. With films such as Ustaad Bhagat Singh driving strong demand in specific markets, brands are increasingly using cinema advertising to focus campaigns on particular regions or language audiences. This enables advertisers to run highly localised campaigns while still benefiting from the scale of theatrical releases.
Historically, blockbuster releases have triggered surges in cinema advertising demand, especially during opening weekends when theatres witness peak footfalls. Films such as KGF, Pushpa, Kantara, and Baahubali have consistently driven strong demand for ad inventory across cinema networks.
Industry observers believe Dhurandhar: The Revenge could deliver a similar or even larger advertising opportunity.
Blockbuster Sequels Drive Massive Audience Growth
Blockbuster sequels have consistently multiplied the success of their predecessors at the box office:
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Baahubali – ₹650 crore → Baahubali 2 – ₹1,788 crore (2.7x growth)
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Pushpa – ₹350 crore → Pushpa 2 – ₹1,742 crore (5x growth)
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KGF – ₹250 crore → KGF 2 – ₹1,350 crore (5x growth)
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Kantara – ₹400 crore → Kantara 2 expected ₹850 crore (2x growth)
With the first Dhurandhar already achieving ₹1,400 crore at the box office, industry predictions suggest the sequel could potentially cross ₹2,000 crore and attract more than 40 million theatre audiences, creating a massive opportunity for brands to engage with cinema viewers.
Industry Perspective
Commenting on the strong advertiser response, Sachinn Guptaa, Country Head – Enterprise Business, UFO Cine Media Network, said:
“Cinema offers advertisers something very unique—a fully captive and highly attentive audience. When people come to watch a blockbuster in theatres, they are completely immersed in the experience, making them far more receptive to brand messaging. This environment helps brands deliver powerful storytelling, build stronger recall, and create a deeper emotional connection with consumers.
The strong interest we are seeing around Dhurandhar: The Revenge highlights how brands view cinema as a high-impact advertising platform. Major releases bring together large, enthusiastic audiences, and for marketers this becomes the perfect moment to showcase their campaigns on the big screen and engage with consumers when excitement and attention are at their peak.”
He further added:
“Looking ahead, the cinema calendar for 2026 is packed with some of the most anticipated titles, including Ramayana, Dhurandhar, Toxic, Galwan, King, and Avengers. Such large-scale releases are expected to bring millions of viewers back to theatres across the country. For brands, this creates powerful opportunities to connect with audiences in a premium, distraction-free environment. As the theatrical market continues to grow, cinema advertising is set to become an even stronger platform for impactful brand communication.”
