New Delhi, India, March 11, 2025 – Royal Enfield has launched its all-new mobile app, marking a significant step forward in the brand’s digital evolution. Designed to enhance the rider experience, the app integrates cutting-edge features that bring the community closer and provide greater personalization options. At the heart of this transformation is the Make It Yours (MIY) platform, an industry-first customization tool that allows riders to personalize their Royal Enfield motorcycles—from color selection to accessories and seating—directly from their mobile devices. This seamless experience ensures that every Royal Enfield rider can design a bike that reflects their unique style before even stepping into a dealership.
Beyond customization, the app elevates community engagement by offering an integrated space where riders can discover, plan, and participate in Royal Enfield rides alongside fellow enthusiasts. Ownership has been made more intuitive with features that allow users to book services, track maintenance history, and access important vehicle documents—even offline.
This digital transformation has been brought to life in collaboration with Onething Design, one of India’s leading UX/UI agencies known for creating experience-driven digital solutions for brands and startups. The agency worked closely with Royal Enfield to build an intuitive, immersive platform that stays true to the legacy and ethos of the brand.
Jatin Chikara, Head of Digital at Royal Enfield, said: “Royal Enfield is not just about motorcycles; it’s an emotion, a way of life. We endeavor to deliver an experience as rich as riding a motorcycle to our riders on digital touchpoints, making every interaction intuitive and meaningful. One thing Design has been a key partner in this journey, helping us create a seamless and engaging platform that truly reflects the Royal Enfield philosophy”
Divanshu Thakral, Co-founder of Onething Design, adds: “Designing for an iconic brand like Royal Enfield comes with the responsibility of respecting its legacy while elevating its digital presence. Our focus was on crafting an experience that feels as effortless and exhilarating as riding a Royal Enfield itself. We’re thrilled to see the new platform empower riders with a seamless, immersive experience.”