October 10, 2024, National, India: MIKADO, the radical digital design studio, has announced the launch of its new brand identity and brand strategy, underscoring its strong commitment to craft human-inspired digital experiences that positively impact the world. This strategic pivot reflects MIKADO’s growing brand recall as a global leader in the digital design space, expanding its reach across industries and markets.
Founded in 2015, MIKADO has grown from its humble beginnings as a small design studio into a powerhouse in digital transformation today, working with over 200+ clients worldwide, including globally-renowned brands like Flipkart, Media Corp, JISL, CNA and iQuanti. Having established physical presence in Australia and India, MIKADO currently offers a comprehensive range of services that include everything from social media management and performance marketing to content creation, SEO optimization, and beyond.
MIKADO’s latest brand avatar encapsulates its vision to elevate the future of design innovation while building upon its core philosophy of creating meaningful connections through design. In today’s day and age when technology has cemented its pivotal role in reshaping our digital landscape, MIKADO focuses on assessing and synthesizing human needs, and then designing and enabling pathbreaking ‘human-centric’ digital experiences. Be it crafting digital products, enhancing user experiences, or building advanced tech platforms, MIKADO offers end-to-end services so that brands can rely on them as a one-stop solution.
“Our rejuvenation is not just about a new look; it represents our core commitment to design experiences connecting people at a deeper level. As the digital world fuses more into everyday life, we aspire to create experiences that are not only functional but also emotionally engaging and appealing to humans. To that end, we are proud to have expanded our services to be able to offer exceptional and stand out branding, marketing and creative solutions,” commented Shoby Chummar, Founder and Creative Head of MIKADO.
“Our North Star goal is to create designs that leave a lasting impact on both brands and the world. At MIKADO, we’re not just building digital experiences but actually attempting to reshape the future of how humans interact with technology,” Shoby Chummar added.
As a full-stack studio where brands find everything they need under one roof, MIKADO has earned a solid reputation in offering unparalleled digital transformation services. MIKADO’s out-of-the-box approach combines data-driven insights with creativity to curate digital products that deliver exceptional user experiences across web, mobile, TV OS, and wearables.
As a part of its envisioned brand strategy, MIKADO has been integrating an array of new-age technologies such as Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR), Blockchain Development to deliver future-ready solutions to its clientele.
Moreover, the agency’s expertise in developing ‘Super Apps’ offers its users a unified platform, eliminating the need for multiple applications and providing a seamless experience, whereas their work in ‘Spatial Design’ redefines digital spaces, allowing for enriched user interaction in immersive, engaging environments.