PUNE, INDIA, Feb 10: LOUD, Brazil’s largest esports and gaming organization, in partnership with SuperGaming, one of India’s leading game development studios and publisher, has announced a strategic collaboration to bring region-first games to Brazil and Latin America. The partnership, facilitated through Spacecaps—the parent company of LOUD that focuses on publishing, distribution, and games media— is focused on building mobile games designed with local players in mind, prioritising cultural relevance, community involvement, and regional play patterns.
As mobile gaming continues to expand across Brazil and LATAM, several recent shooter launches have struggled to gain sustained traction despite strong global performance. These challenges have highlighted the importance of localisation that goes beyond surface-level changes and responds directly to how players in the region engage, compete, and play.
“This partnership with SuperGaming is a landmark moment for Spacecaps and LOUD. It represents our deep commitment to the Brazilian and Latin American gaming ecosystem,” said Bruno Bittencourt, CEO of LOUD. “Through Spacecaps’ publishing and distribution expertise, combined with LOUD’s deep community connections, we are building a long-term, sustainable approach to game development that is deeply integrated with our players. Prime Rush is the first step in what we believe will be a transformative model for regional game development. We are excited to work with SuperGaming to create authentic and engaging experiences that resonate with our community.”
Brazil and Latin America represent one of the fastest-growing mobile gaming markets, driven by increased smartphone access, affordable data, and a competitive player base. At the same time, the region has seen multiple high-profile mobile shooters enter the market without achieving long-term adoption.
Through this partnership, LOUD and SuperGaming aim to address these challenges by applying a structured, community-informed approach to regional adaptation, using player feedback, creator input, and live testing to refine gameplay, progression systems, and live operations.
“We’ve seen firsthand that long-term success in emerging markets comes from listening first,” said Roby John, CEO and Co-founder of SuperGaming and a member of Game Developer Association of India (GDAI).“What makes games endure is how deeply they reflect the players who show up every day. With LOUD and Spacecaps, we’re taking a community-led approach to Prime Rush; testing, learning, and adapting the game in close collaboration with Brazilian players and creators. This collaboration for us is about respecting regional identity and using it as a strength to create experiences that feel authentic and worth investing time in.”
The first title under this partnership is Prime Rush, a mobile battle royale game currently in early access in Brazil after a successful closed beta. Prime Rush represents the initial application of this strategy, with the development team working alongside Brazilian creators and players to evaluate performance and implement region-specific adjustments during the testing phase.
LOUD contributes deep connections to Brazil’s gaming and esports ecosystem, while SuperGaming brings experience operating live mobile games across emerging markets. Spacecaps, as the parent company of LOUD, provides the publishing infrastructure, distribution networks, and games media expertise necessary to scale these titles across the region.
Together, the organisations are focused on building a hyperlocal publishing approach in Brazil and LATAM, one where proven products are developed and refined in close collaboration with local communities and creators. This partnership reflects a shared commitment to strengthening regional gaming communities and supporting the continued growth of the local mobile gaming ecosystem.