Jan 30: Globally ranked No. 2 in viewership, the fourth season of the TATA Women’s Premier League witnessed a fresh wave of fan engagement, with Kingfisher Premium Packaged Drinking Water coming on board as the Official Good Times Partner for the tournament.
Kingfisher Premium Packaged Drinking Water in Partnership with DNA Entertainment Networks Pvt Ltd brought to life a series of immersive, high-impact integrations for stadium audiences. The partnership focused on enhancing the matchday experience by blending high-energy fan engagement, music and broadcast innovation.
This season, Kingfisher Premium Packaged Drinking Water also unveiled a vibrant brand film that reimagined its iconic sonic identity, ‘O la la la leo’. The playful, high-energy film Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo! captures the excitement, confidence and evolving narrative of cricket fandom as women’s cricket takes centre stage. Extending the sonic experience beyond the screen, the evergreen track was seamlessly woven into stadium entertainment, energising crowds and driving interactive moments across key match intervals.
Adding a distinctive dimension to the broadcast experience, the iconic Spidey Camera was rebranded as the Kingfisher Bird Cam. Designed to capture on-field action from spectacular aerial angles. All footage captured through the camera was presented as a bird’s-eye view, with commentators calling out the integration and sharing insights on the action brought alive through this unique perspective.
Further strengthening its association with high-impact moments in the game, Kingfisher Premium Packaged Drinking Water also instituted a special on-field recognition. The batter with the highest number of sixes in the tournament was awarded by Kingfisher with a trophy featuring the KF Bird., celebrating power-hitting and match-defining performances.
Vikram Bahl, Chief Marketing Officer, United Breweries Limited said:
“We believe great sporting moments are best experienced when fans feel truly connected to the action. Our association with the TATA Women’s Premier League reflects our focus on creating high-energy, immersive fan experiences that bring audiences closer to the game- both inside the stadium and on screen.”
Through these multi-touchpoint integrations spanning live entertainment, broadcast innovation and player recognition, Thanks to BCCI and DNA Entertainment Networks Pvt Ltd, Kingfisher Premium Packaged Drinking Water reinforced its association with sports, celebration and shared experiences.