The Inshorts Group, with its flagship apps Inshorts and Public, presents ideal platforms for brands to shine during the festive season. Inshorts, known for 60-word summaries, helps brands cut through advertising clutter by offering customised and novel campaigns that immediately capture attention. Its innovative approach ensures that each brand’s message is crafted to resonate with the right audience, providing tailored and impactful solutions.
Similarly, the Public app stands out by offering creative and hyperlocal solutions in multiple languages, allowing brands to connect meaningfully with regional audiences. This multilingual approach expands a brand’s reach, making festive campaigns more inclusive and locally relevant.
Both apps bring equal, innovative capabilities to the table, providing brands with creative, novel solutions. While Inshorts excels in delivering concise, high-impact communication, Public enhances local engagement, ensuring brands can leverage the unique strengths of both platforms to create festive campaigns that leave a lasting impression.
Myntra: Interactive Treasure Hunt
We partnered with Myntra on Inshorts App to enhance the Big Fashion Festival experience. The campaign introduced a ‘Treasure Hunt’ game within the app, seamlessly integrating with users’ regular news feeds. Participants searched for hidden festival-themed symbols, and clicking on these symbols unlocked exclusive Myntra offers and promotions. This gamified approach effectively engaged Myntra’s young, fashion-conscious audience and added a fun twist to their shopping experience. As users navigated through their feeds, they were immersed in a playful and rewarding experience that made shopping more enjoyable.
Cadbury: Diwali Home Shopping Network
We partnered with Cadbury Celebrations on Public App for the “DIWALI HOME SHOPPING NETWORK” campaign, spotlighting talented homepreneurs, particularly homemakers, who transformed unique skills into successful home-based businesses. Featuring entrepreneurs from Ahmedabad, Jaipur, Pune, Mumbai, Kolkata, and Delhi, the campaign celebrated Diwali’s spirit of giving, through videos by popular creators on Public app. These creators visited the homepreneurs to share their inspiring stories and showcase their beautifully crafted Diwali products. Designed for local impact, the campaign utilized special interview videos and influencer marketing in Hindi to highlight the personal touch and dedication behind these creations, capturing the true essence of Diwali.
HDFC: Spin the Wheel
Teaming up with HDFC, Inshorts launched an engaging “Spin the Wheel” campaign, designed to increase user interaction and brand engagement. Users spun an interactive wheel on the Inshorts app to reveal various offers on travel, electronics, and smartphones. The full-screen ad provided a dynamic user experience, combining the thrill of gamification with the opportunity to unlock exclusive HDFC promotions. This approach successfully captured user attention and showcased HDFC’s diverse offers.
KFC: Onam Special
KFC launched an engaging Onam campaign on the Public App, specifically designed for Kerala, to celebrate the festival’s rich traditions. This innovative initiative utilized location-based advertising, delivering tailored messages in Malayalam to resonate with local audiences.
The campaign featured festive greetings and highlighted special discount offers on KFC’s menu, inviting families to enjoy a delicious meal together during Onam celebrations. By leveraging the Public App’s unique platform, KFC showcased the joy of sharing and the essence of community, enhancing its connection with customers.
SBI: Festive Home Loan Game
Inshorts’ festive campaign for SBI brought a creative twist to the promotion of SBI’s home loan offerings during Dussehra. The initiative featured a festive “aim and shoot” game set against a vibrant motion story inspired by the festival. Users aimed at a symbolic Ravan figure, with each successful shot revealing information about SBI’s home loan options. This interactive game merged the cultural significance of Dussehra with informative content, providing users with an entertaining yet educational experience about SBI’s home loan options.
H&M: Personalized Style Guide
Inshorts and H&M introduced a personalized style guide within the app to enhance the shopping experience. Users entered their fashion preferences and received customized outfit recommendations. The style guide integrated seamlessly with H&M’s extensive product range, offering users a curated selection of clothing and accessories tailored to their individual tastes. This innovative tool streamlined the shopping process, helping users easily discover and purchase fashion items that fit their style and needs.
Talking about the campaign, Piyush Thakur, Chief Revenue Officer, Inshorts & Public app, said, “The festive season presents a unique opportunity for brands to stand out, and with Inshorts and Public, we provide innovative solutions that spark creativity and inspire engagement.”
He additionally emphasised on the role of Brand Solutions at Inshorts, stating, “Our team is dedicated to crafting customized, high-impact campaigns that align with the festive spirit. From gamified experiences to localized content, we aim to create memorable campaigns that not only captivate audiences but also amplify brand presence during this critical time.”
These campaigns redefine how brands connect with their audiences during the festive season. By leveraging the unique strengths of both the Inshorts and Public apps, they deliver creative and effective marketing solutions that cut through the clutter. As the festive season unfolds, Inshorts is dedicated to helping brands connect meaningfully with consumers, ensuring impactful results and lasting impressions.