Hyderabad, 24th December 2024 – Allied Blenders and Distillers Limited (ABD), India’s 3rd largest spirits company, is excited to launch its award-winning and widely acclaimed ICONiQ White International Whisky in Andhra Pradesh. With this launch, ICONiQ White is now available in Maharashtra, Delhi, Telangana, Karnataka, Rajasthan, Goa, Madhya Pradesh and others covering a total of 23 states and union territories across India
Recognized as one of the fastest-growing spirits brands globally, ICONiQ White International Whisky is a perfect blend of imported Scotch malts aged in bourbon oak casks and Indian grain spirits. The fruity and nutty aromas of the blend complement its woody character.
This launch adds to the growing demand for high-quality spirits in the state, elevating the whisky experience for connoisseurs and casual drinkers alike. It is designed to appeal to the ever-growing Prestige and Above (P&A) segment in Andhra Pradesh, where whisky makes up over 60% of the Indian Made Foreign Liquor (IMLF) market.
Bikram Basu, Chief Innovation and Strategy Officer at ABD, said, “We are thrilled to bring ICONiQ White International Whisky to Andhra Pradesh, a state with rich appreciation for quality brands. This launch is a step towards offering a sophisticated and premium experience to our growing base of whisky enthusiasts.”
Alok Gupta, Managing Director of ABD, added, “With the launch of ICONiQ White Whisky, we are further strengthening our footprint and portfolio in India. Our team is constantly striving to offer consumers an extraordinary product that speaks to their desire for superior quality, exceptional taste, and unforgettable moments.”