Chennai, 23 September 2025: G Square, India’s largest plotted real estate developer, in collaboration with Grace Foundation, announces the launch of a mobile awareness campaign, ‘Short Films on Wheels,’ aimed at combating alcohol and substance abuse across Chennai. As part of its Corporate Social Responsibility (CSR) initiative, G Square has deployed specially designed video vehicles that will screen award-winning short films, taking the message of prevention and healthy living directly to communities across Chennai.
The thought-provoking films, created by talented young filmmakers, are designed to spark conversations, encourage healthier choices, and inspire communities to work towards a society free from alcohol and substance abuse. Screenings will take place at schools, colleges, institutions, and public spaces, ensuring maximum grassroots reach and impact.
Speaking on this initiative , Mr. Bala Ramajayam, Founder and Managing Director, G Square, said, “At G Square, we believe that our role goes beyond infrastructure, it extends to shaping stronger, healthier communities. We are proud to support Grace Foundation in this noble mission and hope these films will inspire people across Chennai to embrace positive choices for themselves and their families.”
Adding to this, Dr. Aathira Naevis Prabhakar, Managing Trustee of Grace Foundation, said: “Rehabilitation is essential, but prevention is equally critical. By bringing these powerful short films to the grassroots, we aim to create conversations that can shift mindsets and foster long-term impact.”
Recognised as India’s largest plotted real estate developer, G Square has consistently gone beyond building plotted communities it has actively worked towards building a healthier and stronger society through its CSR programs. Over the years, its social initiatives have touched millions of lives, addressing critical issues in education, healthcare, environment, and community well-being.