Bhubaneswar: Nova IVF Fertility, India’s fastest-growing fertility chain known for its international standards of reproductive care, has entered Odisha with the launch of its first centre in Bhubaneswar. With infertility rising across both Tier 1 and Tier 2 regions, the chain now has 40% of its centres in Tier 2 and Tier 3 cities. The Bhubaneswar centre is also introducing advanced technologies such as Artificial Intelligence for embryo selection at no additional cost to couples. The event’s Chief Guest was Dr. Pratyush Kumar Ray, Secretary, Indian Medical Association, Odisha Chapter.
The new centre is equipped with state-of-the-art Electronic Witnessing Systems (EWS) and AI-enabled technologies that enhance accuracy, transparency, and patient confidence throughout the fertility treatment process.
Mr. Bishwanath Ganguly, Chief Operating Officer, Nova IVF Fertility, said,
“Our expansion into Bhubaneswar reflects our commitment to making high-quality fertility care accessible across India. With 120+ centres in 68+ cities and over 100,000 cycles completed, we follow international protocols backed by skilled clinicians and embryologists to ensure consistent outcomes. Our presence in Odisha strengthens our mission to deliver ethical, transparent, and standardised fertility care to all couples.”
Dr. Rohit Gutgutia, Medical Director, Nova IVF Fertility, added,
“We are integrating Artificial Intelligence to enhance treatment accuracy and success rates. Nova IVF provides personalised care for couples facing repeated IVF failures, miscarriages, or genetic conditions. Our labs use Electronic Witnessing Systems that alert embryologists in case of egg or sperm mix-ups, while AI serves as a second set of eyes to help select the best embryos and improve IVF success rates.”
During the launch, experts highlighted unique regional fertility trends. Odisha’s carbohydrate-rich diet—largely rice-based—combined with low physical activity contributes to obesity in both men and women, which significantly affects fertility.
Dr. Gayatri Satpathy, Fertility Specialist at Nova IVF Fertility, Bhubaneswar, said,
“A major challenge is that couples delay consulting fertility specialists and lose valuable time. Age plays a crucial role, often requiring more treatment cycles as couples get older. Male infertility is increasing and accounts for at least 40% of cases. We also see around 30% unexplained infertility, where stress may be a contributing factor. Odisha has a high prevalence of genetic conditions like thalassemia, cancers, and metabolic disorders—screening for these is essential to prevent transmission to future generations. Conditions such as anemia, thyroid disorders, malnutrition, and diabetes must be corrected before pregnancy for a healthy outcome. Lifestyle factors—diet, fitness, and proper sleep—are equally important in maintaining fertility health.”
Nova IVF Fertility Bhubaneswar offers comprehensive fertility treatments supported by advanced laboratory infrastructure, AI-driven embryo selection, Electronic Witnessing Systems, and strict adherence to international treatment protocols.