New Delhi, 26 September, 2025: Zomato, India’s food ordering and delivery platform, has launched a powerful new campaign celebrating Indian para-athletes who prove that relentless hustle, not circumstances, creates true champions. Timed with the debut of the World Para Athletics Championship in India, the initiative celebrates those who embody the spirit of resilience and the philosophy of Zomato’s Fuel Your Hustle campaign. As part of its official collaboration with the Paralympic Committee of India (PCI), Zomato’s campaign spotlights seven inspiring athletes whose journeys of perseverance, strength, and self-belief serve as a beacon of motivation for millions.
The multi-format campaign brings to life the unwavering attitude of para-athletes Rinku Hooda, Hokato Sema, Pranav Soorma, Simran Sharma, Praveen Kumar, Preethi Pal and Yogesh Kathuniya, who demonstrate that relentless drive is their true distinguishing factor. Through films, OOH, print campaigns and digital content, Zomato celebrates these everyday heroes by focusing on the moments that truly define them: the 5 AM training sessions, the mental battles and the small victories that build toward larger triumphs. Each creative execution demonstrates how the principles that drive para-athletic excellence: consistency, resilience, and unwavering self-belief are the same qualities that fuel success in every aspect of life, making their determination a source of inspiration beyond sport.
Through this campaign, Zomato reaffirms its commitment to championing inclusivity, celebrating grit, and fueling India’s athletes in their relentless pursuit of excellence.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato said, “These athletes show up with crazy discipline, day in and day out. That’s what inspired us to partner with the Paralympic Committee of India, as the World Para Athletics Championship comes to India for the first time. It’s incredible to see homegrown athletes compete at the highest level and remind all of us what real hustle actually looks like.”