In a world where jewellery often falls into two extremes – either precious diamonds that feel out of reach or costume pieces that lack soul – Janvi Sachdeva spotted a sweet spot that was waiting to be filled. The brand brings to life unique, statement-making pieces crafted in 92.5 silver that sit confidently between fine jewellery and imitation wear. Each design tells its own story, featuring thoughtfully set gemstones and distinctive aesthetics that break away from the usual. What makes Janvi Sachdeva stand out isn’t just the affordable luxury it offers, but how each piece pushes creative boundaries while remaining wearable. The brand proves that you don’t need to compromise on design or empty your savings to own jewellery that turns heads.
Sometimes, the best ideas come from breaking family traditions. While her family specialised in crafting footwear, young Janvi Sachdeva Kapoor found herself drawn to a different form of artistry: jewellery. Armed with determination and a clear vision, she pursued her education at India’s most prestigious jewellery institutes, GIA Mumbai and IIGJ Delhi, before advancing her skills at Alchimia, the contemporary jewellery school in Florence. Coming from a non-jewellery background became her greatest strength, allowing her to bring fresh perspectives to an age-old craft. Today, Janvi’s mission goes beyond creating just another jewellery brand. She is building a legacy where each piece is bold yet affordable, luxurious yet accessible, and designed to be cherished and passed down through generations.
Breaking new ground in silver jewellery design, Janvi Sachdeva’s collections reflect life’s diverse inspirations. The brand’s standout Spirit Animal collection ventured into uncharted territory, transforming the profound human-animal connection into wearable designs – a theme that resonated deeply with collectors. This innovative spirit continued through subsequent collections: Revamp of the Vintage breathed modern life into Victorian elegance, while Blooming Girls celebrated natural imperfections through floral designs. The Empress collection redefined royal aesthetics for contemporary women, and Style de Moderne turned architectural marvels into striking jewellery pieces. Among recent releases, the versatile XO earrings have become an instant favourite, proving that thoughtful design can blend into everyday wear.
From busy professionals to style-conscious mothers, Janvi Sachdeva’s creations speak to confident women aged 25-60 who appreciate standout jewellery without compromising on quality. These designs then come to life in the skilled hands of artisans in Agra and Jaipur, crafted exclusively in BIS hallmarked 92.5 silver and adorned with carefully selected gemstones. Understanding that personal style often calls for a personal touch, the brand offers customisation options, working closely with clients to create pieces that perfectly match their vision.
With sights set firmly on the global stage, Janvi Sachdeva aims to build a legacy that rivals international jewellery houses like Cartier and Tiffany. The brand’s unique fusion of Indian craftsmanship with English design influences positions it perfectly for the international market, where it hopes to catch the eye of Hollywood stars just as foreign brands have captured Bollywood’s imagination.