Vi-John, India’s No. 1 shaving cream brand with over six decades of grooming leadership, has announced the launch of its new integrated campaign featuring brand ambassador Ranbir Kapoor. Built around the powerful idea “Photocopy Nahi, Original Dikho”, the campaign delivers a fresh perspective on grooming as an act of authenticity and individuality, not imitation.
For generations, Vi-John has been a staple in Indian households — known for trust, quality, and accessibility. With the new campaign, the brand is embracing the aspirations of today’s confident Indian men who no longer wish to be a “copy” of someone else but want to express their original self through how they look, feel, and carry themselves.
Ranbir Kapoor, megastar and the face of the campaign, brings charisma and relatability to the message. Speaking on the campaign, he said: “Today’s generation doesn’t want to blend in—they want to stand out. Grooming plays a big part in how you express your originality. I love that Vi-John is telling young men to stop being a photocopy and start owning who they are. It’s a simple, strong idea that speaks to the times.”
The campaign, conceptualized by Havas Creative India and executed in partnership with Dentsu Media, spans TV, digital, print, and social media, bringing alive the core proposition with a mix of wit, freshness, and youthful energy. The narrative positions Vi-John not just as a shaving brand but as a confidence enabler, encouraging men to express their true identity.
Harshit Kochar, Managing Director, Vi-John Group, shared: “With ‘Photocopy Nahi, Original Dikho’, we’re celebrating individuality. Vi-John has always stood for accessibility and trust, but today’s consumer also wants relevance and originality. This campaign reflects that duality—it keeps us rooted in tradition while making our voice sharper and more modern.”
Ashutosh Chaudharie, General Manager – Marketing, added: “This campaign is a significant step in Vi-John’s brand transformation journey. It’s not just about showcasing grooming products—it’s about owning your identity. With Ranbir leading the narrative and our creative partners bringing it alive with refreshing storytelling, we’re confident of building a stronger emotional connection with today’s youth.”
The campaign will also spotlight Vi-John’s new premium shaving range, which includes sulphate-free and dermatologically tested formulations, alongside razors. These innovations reflect the brand’s commitment to cater to the evolving needs of modern Indian men with products that combine performance, care, and originality.
Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India said “Our new campaign for Vi-John is not just another product ad. It taps into the universal human behaviour and forces them to reevaluate their choice. Following trends is easy, but what sets you apart from the crowd is your own unique style. The clutter-breaking visual message of ‘don’t be a photocopy’ is delivered by Ranbir Kapoor in his quintessential filmy and macho style.”
With “Photocopy Nahi, Original Dikho”, Vi-John redefines what grooming stands for: not conformity, but confidence; not imitation, but individuality. The campaign underlines the brand’s mission to remain relevant for the next generation while staying true to its six-decade legacy of “Grooming India.”