India, 23rd September 2025: With India getting ready to welcome the festive fervour, Two Brothers Organic Farms (TBOF), the farmer-owned regenerative food company, recently launched its newest campaign, ‘Tyohar ka Swaad Two Brothers ke Saath.’ As part of this initiative, it also unveiled an interesting new brand film. This film, and the campaign at large, celebrates the purity and richness of our traditions, highlighting how TBOF intends to be an intrinsic part of these diverse festivities to ensure its purity and authenticity throughout the year. The brand film is now live on TBOF’s YouTube channel and Instagram page.
India’s diversity is reflected through the way our country lives and breathes its festivals. It’s the one time when our rituals, recipes, and ingredients are rooted in tradition and passed down from generation to generation. The purity of these traditions remains intact. While the market is cluttered with seasonal campaigns, TBOF sees the opportunity to lead with trust and quality instead of fleeting trends. The brand’s core ethos lies in supporting farmers, taking care of the soil, and making sure that your festive platters are free from preservatives and additives. This is done by bringing to you the most sacred ingredients for our most sacred food rituals.
TBOF’s new brand film extends just this belief. It starts by posing an interesting thought: We light a dhoop during puja, eat our meals on a banana leaf, take off our shoes before distributing sweets, clean every nook and cranny of our homes before festivities begin to bring in purity in everything we do. And if we are so particular about our rituals, then why should we not be equally particular about maintaining purity when it comes to the ingredients of our food?
“That’s why Two Brothers Organic Farms wants to become a part of every festive meal across Indian homes. We intend to ensure that every taste of our festivals is as pure as our rituals!” says Ajinkya Hange, Co-founder & Farmer of Two Brothers Organic Farms.
“We often crave the richness of the food our grandparents prepared during festivals. And our products help hold on to the timelessness of our traditions and maintain the purity of the bhog thali and the gifts you give. And our recent campaign – ‘Tyohar ka Swaad Two Brothers ke Saath’ – reflects exactly that!” mentioned Satyajit Hange, Co-founder & Farmer of Two Brothers Organic Farms.
The brand film highlights Two Brothers Organic Farms’ larger mission of going back to the roots. However, going back doesn’t imply staying stagnant in the past. The brand endeavours to keep traditions alive while looking to the future and redefining what progress means.