Mumbai, 02nd September 2025: Onam is more than a festival—it is an occasion to be with the family and relish the joy of celebrating together. Many Non-Resident Indians (NRI) return home to celebrate the festival.
On a separate note, NRIs are always worried about the health and well-being of their parents back in India. While financial support can provide reassurance, there often remains a deeper concern: ensuring the loved ones have access to the right healthcare and wellness support when needed.
To address such unique needs, Tata AIA Life Insurance (Tata AIA), one of India’s leading life insurers, has launched Tata AIA Shubh Onam*—a hyper-personalised product that allows consumers to celebrate the festival with Yearly Onam Payouts, while also offering essential health and wellness care for families, especially parents in India.
Key Benefits: Making Every Onam Truly Special
- Yearly Onam Payouts: Guaranteed income payout during Onam every year, starting from the first policy year.
- Family Protection with Cover Continuance Benefit: In case of the unfortunate demise of the policyholder, future premiums get waived off, even as the yearly Onam payouts continue as per schedule, ensuring financial security for loved ones.
- ‘Tata AIA Health Buddy’ Benefits: A suite of healthcare services, including preventive check-ups, teleconsultations, OPD visits, lifestyle management, and second medical opinions—particularly valuable for ageing parents in India.
- Flexibility with the Shubh Flexi Income Slider: Freedom to customise returns based on individual needs and aspirations.
- Maturity Benefit: At the end of the policy term, all premiums paid are returned, providing financial reassurance alongside protection.
A Personal Health Assistant for Families
Beyond financial support, Tata AIA Shubh Onam introduces families to Tata AIA Health Buddy—a first-of-its-kind digital health and wellness companion offered by a life insurer. Through the Tata AIA app, Health Buddy brings together everyday care and critical health management, ensuring families are looked after not just during emergencies but in their ongoing wellness journey.
With Tata AIA Health Buddy, parents and family members in India can access a wide range of services:
- Preventive health check-ups and condition management programs
- Teleconsultations and in-clinic consultations
- Medicine, vaccination, and diagnostic wallets
- Dental, physiotherapy, and women’s health services
- Lifestyle and nutrition coaching
Even in the event of the policyholder’s demise, the Cover Continuance Benefit ensures future premiums get waived, while Health Buddy benefits continue for 15 years—providing holistic protection that blends financial stability with wellness care.
Commenting on the launch, Amit Dave, Chief Distribution Officer – Proprietary Business and Allied Channels, Tata AIA Life Insurance, said: “Onam is a celebration of giving, joy, and family togetherness. With the Shubh Onam solution, we want to empower our consumers to embrace this cherished tradition while ensuring their loved ones are financially secure and have access to essential health and wellness services. This is more than just an insurance plan; it’s a bridge of love, care, and security that connects families across borders, enabling them to be Har Waqt Ke Liye Taiyaar.”
Be the Shubh Onam of Your Family
Tata AIA Shubh Onam ensures that loved ones are cared for, regardless of distance. It enables families to dream, live confidently, and move towards a secure, healthy, and financially independent future. After all, strong families deserve protection that’s as steadfast as their bond.
Consumers can easily purchase Tata AIA Shubh Onam through Tata AIA’s extensive partner network, including Federal Bank, HDFC Bank, and the Tata AIA Agency channel, ensuring convenient access and availability for everyone.
* Tata AIA Shubh Onam Solution combines two of the Company’s products: the Tata AIA Life Insurance Shubh Flexi Income Plan, an individual, non-linked, participating life insurance savings plan, and Tata AIA Health Buddy, a non-participating, non-linked individual health product.