New Delhi, September 10th 2025: Swift TV, India’s rapidly expanding Free Ad-Supported Streaming Television (FAST) platform with a growing presence in the US and Canada, is proud to announce a landmark partnership with Hoichoi, the premier destination for Bengali and Hindi entertainment. This collaboration brings Hoichoi’s celebrated catalog of Bengali and Hindi shows and movies exclusively to the Swift TV App, at no extra cost, marking a bold leap in delivering world-class regional content to millions. With no add-ons and no hassles, Hoichoi is now part of Swift TV, offering audiences seamless access to captivating stories that celebrate Bengali and Hindi culture.
Swift TV has engineered a first-of-its-kind Hoichoi Live Channel, built from the ground up with cutting-edge technology, making it the only FAST platform to offer this exclusive format. The Hoichoi Live Channel for Bengali content is available in all countries except India, while the Hoichoi Live Channel for Hindi content is accessible worldwide, including India. This partnership positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada, with a vision to forge more high-impact collaborations that amplify the nation’s diverse storytelling. By blending Swift TV’s hyper-personalized, ad-supported platform with Hoichoi’s premium content, this collaboration delivers an unmatched viewing experience tailored to Bengali and Hindi audiences and beyond.
“We are excited to partner with Hoichoi to bring their exceptional Bengali content to our growing audience,” said Abhishek Singh – CEO & Founder – Swift TV. “Swift TV is redefining how India consumes entertainment. By leveraging our cutting-edge technology to create a bespoke Hoichoi Live Channel, we’re setting new standards for delivering regional entertainment – free, accessible, and tailored to viewers’ preferences. This collaboration is just the beginning of our journey to celebrate India’s rich cultural diversity through world-class content.”
For Hoichoi, renowned for its premium Bengali shows and films, this partnership unlocks the FAST space, expanding its reach beyond its SVOD audience while staying true to its mission of championing Bengali narratives. The Mr. Soumya Mukherjee, Chief Operating Officer at Hoichoi said, “Swift TV’s innovative platform and commitment to free, high-quality entertainment make them the perfect partner for Hoichoi. This partnership allows us to share our stories with a wider audience, celebrating Bengali and Hindi culture and creativity on a platform built for accessibility and engagement across India and the globe.”
Swift TV, with a stellar 4.5-star rating and over 800,000 downloads, offers a dynamic entertainment ecosystem featuring 100+ live channels, 10+ genres, and content in 12+ languages. Supported by ads, not subscriptions, Swift TV delivers everything from blockbuster hits to hidden gems, live shows to classic reruns, ensuring entertainment without limits. This collaboration joins Swift TV’s prestigious lineup of content partners, including Viacom 18, Zee, Pitaara, Republic TV, TV9 Network, and Bloomberg Originals, reinforcing its leadership in India’s and the global FAST market.
As Swift TV accelerates its mission to dominate regional streaming, this partnership with Hoichoi is just the beginning. Audiences can download the Swift TV App today to dive into Hoichoi’s iconic Bengali and Hindi content- dramas, thrillers, comedies, and more – crafted for every mood, in their language, on their terms.