New Delhi, 18th September 2025: As India enters the festive season with renewed optimism and increased consumer enthusiasm, Sony India today shared its outlook and announced attractive offers across its BRAVIA television range. With festive cheer expected to fuel demand, Sony is enabling customers to upgrade to premium entertainment solutions more affordably through exclusive discounts, smart upgrade options, and by passing on the benefits of recent GST reductions.
“We believe the festive season will see heightened consumer activity, especially in premium segments. The recent GST reformation is a welcome development that we are happy to pass on entirely to customers, resulting in substantial price benefits across our BRAVIA television portfolio,” said Sunil Nayyar, Managing Director, Sony India. “We anticipate this will support stronger consumption, particularly in larger screen categories where customers will now experience significant affordability. Accordingly, we have revised our demand outlook to a 10% growth, higher than our earlier projections. Alongside this, Sony India is amplifying its marketing efforts this Diwali to strengthen consumer engagement and offer unmatched value.”
With the GST reformation, there will be an effective benefit of 7.8% which Sony India will pass on entirely to the customers, starting from 22 September 2025 onwards. Customers can enjoy up to ₹70,000/- off on BRAVIA televisions, ensuring greater affordability without compromising on Sony’s hallmark quality and technology. Price reductions across popular screen size:
• 85’ TVs: Up to ₹70,000/- off
• 75’ TVs: Up to ₹51,000/- off
• 65’ TVs: Up to ₹40,000/- off
• 55’ TVs: Up to ₹32,000/- off
With such offers, customers can upgrade their television experience to a bigger screen size, at the same price point, ensuring affordability without compromising on technology and performance.
To further enhance customer convenience, Sony is offering attractive finance and EMI schemes starting at ₹2,995/- per month across select models, along with 1EMI Free, up to ₹25,000/- instant cashback benefits and 3-Year Warranty on select BRAVIA televisions. Customers can also avail the exclusive BRAVIA TV + Soundbar combo offer,
Sony’s BRAVIA TVs are revolutionizing home entertainment with their advanced AI Processor XR featuring Cognitive Intelligence. This technology mimics human perception to analyse and optimize every frame in real time, delivering ultra-realistic visuals, exceptional picture precision, and a truly immersive viewing experience.
This festive season, Sony India is committed to helping customers make smarter entertainment choices with superior technology, affordability, and seamless experiences.