New Delhi, 25th September 2025: Sony India is delighted to announce the grand relaunch of its Sony Center, AVIT Digital Pvt. Ltd., in Lajpat Nagar, New Delhi, reimagined to offer customers an enhanced, cinema-inspired shopping experience. The store, spread across 1000 sq. ft. area, has been thoughtfully redesigned to integrate Sony’s “Cinema Is Coming Home (CICH)” concept – an innovative retail approach that recreates the magic of the cinema hall within the comfort of one’s living room.
At the heart of the new design is the BRAVIA zone, featuring stunning 98’ and 85’ BRAVIA televisions paired with top-of-the-line soundbars, delivering a true theatre-like audiovisual experience. Beyond large-screen entertainment, customers can also explore the complete range of Sony products – from televisions and home audio to cameras, headphones and gaming consoles – in an interactive and engaging environment.
Speaking on the relaunch, Sunil Nayyar, Managing Director, Sony India, said, “Our goal was to create a space where technology meets immersive entertainment, allowing customers to truly experience Sony’s innovation in a way that goes beyond a traditional retail setup. From larger-than-life cinematic screens to high-quality sound zones, every corner of the store has been designed to let visitors engage with our products as they would in their own homes. This is not just about displaying technology, but about creating moments that showcase how Sony adds value to lifestyles and enriches everyday entertainment.”
Satish Padmanabhan, Sales Director, Sony India, added, “This upgrade reflects our commitment to bringing premium technology and superior customer experience under one roof. By redesigning the store with immersive zones and interactive displays, we aim to create an environment where customers can not only explore the latest innovations but also experience them first-hand in real-life settings.”
Sharing his excitement, Rajesh Dewani, Partner at AVIT Digital Pvt. Ltd., said, “We are thrilled to bring this world-class Sony retail experience to the heart of Delhi. Our newly upgraded store is designed to delight customers and strengthen our bond with the community, especially as families prepare for the festive season.”
This relaunch also reflects Sony’s broader commitment to building premium retail experiences across its Sony Center in India, ensuring customers nationwide have access to interactive spaces that combine cutting-edge technology with personalized service.
To celebrate the relaunch and the festive season, Sony is offering attractive finance and EMI schemes across select televisions, 1EMI Free, instant cashback benefits and 3-Year Warranty on select BRAVIA televisions. Customers can also avail the exclusive BRAVIA TV + Soundbar combo offer.
Visit the newly revamped Sony Center in Lajpat Nagar and experience the future of home entertainment.
Sony Center – Avit Digital
Address: K15, Lajpat Nagar II, New Delhi,