GURUGRAM, India July 04th, 2025: Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has announced the addition of four popular B4U channels – B4U Movies, B4U Music, B4U Kadak and B4U Bhojpuri to its dynamic content lineup. This partnership further strengthens the robust catalogue of Samsung TV Plus, now boasting over 125+ FAST channels, and brings a fresh wave of premium entertainment to Indian viewers.
“Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the house of B4U, we aim to enhance access to the latest from the world of entertainment. This collaboration with B4U underscores our dedication to this vision,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.
B4U Network, a pioneer in the Indian broadcasting landscape with a global footprint in over 100+ countries, is renowned for its rich library of Hindi movies, chart-topping music, and vibrant regional content. For more than two decades, B4U has captivated audiences across generations and geographies, making it a household name in entertainment.
Johnson Jain, Chief Revenue Officer, B4U said, “Connected TV (CTV) has emerged as a significant force in the Indian media landscape, revolutionizing how audiences consume content. In line with this, our approach has pivoted on reaching a broader and more diverse audience base. We are delighted to announce our collaboration with Samsung TV Plus, bringing our curated set of channels to their platform. Through this partnership, we aim to engage viewers with high-quality entertainment — featuring top-tier movies and the best in music — delivered seamlessly on a premium CTV experience”
This partnership reinforces the positioning of Samsung TV Plus, as one of India’s fastest-growing free content destinations providing curated entertainment for the evolving preferences of India’s digital-first viewers. With the integration of B4U’s acclaimed channels, Samsung TV Plus continues to redefine home entertainment, offering Indian consumers unparalleled access to blockbuster movies, trending music, and regional favourites, all for free.
Samsung Newsroom India: Samsung TV Plus Expands Content Lineup with B4U Channels, Bringing Blockbuster Movies and Music to Indian Audiences