7th May 2025 : Evocus, India’s first black alkaline bottled water brand, has launched an innovative CGI video. addressing one of the most frequently asked questions in the market—How does black water work?
With celebrities frequently spotted carrying and drinking black alkaline water, curiosity around its actual benefits has surged. Consumers and media alike have been questioning: Why do they drink it? What makes it different? Evocus has taken this opportunity to educate, inform, and visually demonstrate the science behind black alkaline water through this innovative CGI-powered video.
This groundbreaking video creatively highlights the scientifically-backed benefits of black alkaline water, setting a new benchmark for informative marketing campaigns.
The video features Jason Shah consuming the water, illustrating how its unique properties are quickly absorbed into the bloodstream. It also demonstrates its ability to reduce acidity, alleviate acid reflux, improve overall pH balance, provide 4X better hydration than regular water, and eliminate toxins—empowering consumers to achieve optimal hydration and wellness effortlessly.
Speaking about his role in the campaign, Jason Shah shared, “Being part of this video with Evocus has been a truly memorable experience. The video is a perfect blend of creativity and scientific insight, showcasing the incredible health benefits of black alkaline water. Collaborating with a brand that values health and innovation as much as I do has been an absolute privilege”
Commenting on the release of the video, Sonam Pama, Head of Marketing at Evocus, said, “This campaign goes beyond just being a marketing piece—it’s a visually compelling narrative that merges clinical insights with creative storytelling. With the campaign, we’ve aimed to educate our consumers about the transformational health benefits of black alkaline water in an engaging and relatable way.”
The CGI video is not merely a visually stunning piece but also an informative showcase of the science behind black alkaline water.
Evocus Black Alkaline Water is available nationwide, offering a premium hydration solution for modern lifestyles. With its natural and essential minerals and pH of 8+, it is the ideal companion for health-conscious individuals seeking balance, hydration, and detoxification.