Mumbai, September 24th, 2025: Polycab India, a leading brand in wires, cables, and electrical solutions, has launched a heartfelt festive campaign anchored by a new Masterbrand TV commercial. The campaign celebrates Polycab’s enduring role in powering India’s celebrations safely and joyfully, embodying its brand promise of “India ka Safe, Happy Connection.”
The TVC beautifully weaves together the essence of India’s diverse festive spirit —from the vibrant Garba nights of Gujarat to the Golu traditions of South India, to the energetic Dhunuchi dance of West Bengal’s Pujo, and the heartfelt moment of an Army official returning home for Diwali. At the heart of these moments is India’s trusted electricians, skilfully installing and maintaining Polycab’s product range, including Wires, Cables, Switches, Switchgears, Fans, and Lighting that keep festival homes and public celebrations safe, bright, and happy.
The soundtrack, composed by Salim–Sulaiman, blends traditional Indian musical elements with a contemporary modern arrangement, creating a sonic identity for Polycab’s brand promise. The music reinforces the emotional and aspirational tone of the campaign, making “India’s Safe, Happy Connection” not just a message, but a memorable experience.
Beyond the emotional narrative, the film also highlights Polycab’s contribution to India’s infrastructure — showcasing metros, tunnels, buildings, bridges and more — symbolising the brand’s role in powering progress and development across the nation.
Commenting on the launch, Ms. Shwetal Basu, Senior Vice President, Brand & Marcom, Polycab India, said, “Festivals shine brighter when they’re safe. At Polycab, we’re proud to be the trusted connection behind India’s celebrations — lighting up homes, protecting what matters, and powering joy. This festive film, enriched by Salim–Sulaiman’s soulful music, is a tribute to the spirit of India and the quiet heroes who make every celebration possible.”
Mr. Sean Gomes, Partner, Creative, at R K SWAMY Ltd. said, “India’s festival season is a kaleidoscope of colors, lights and joy with each region celebrating in its own unique way. We recognized the crucial role electricians play in illuminating this vibrant landscape. To honour their dedication, we crafted a lively jingle set to the energetic and melodious music by the acclaimed dynamic duo Salim-Sulaiman. Our lyrical tribute embodies Polycab’s commitment to India’s Safe Happy Connection.”
The TVC is now live on digital platforms and will soon be amplified across leading television channels, reinforcing Polycab’s commitment to building safe, happy connections.