Pea Protein Market Rising Demand in Vegan and Gluten‑Free Products

The global pea protein market is witnessing remarkable growth, driven by the rising demand for plant-based diets, increased health awareness, and sustainability concerns. As food manufacturers turn toward pea protein for its excellent nutritional value, functional benefits, and allergen-free profile, regulatory frameworks and quality standards become crucial components for ensuring safe and consistent supply chains. However, the industry faces several regulatory and compliance challenges, particularly in areas concerning food safety, labeling, quality assurance, and international trade.

Pea protein, derived primarily from yellow split peas, is widely used in a range of products, including nutritional supplements, meat alternatives, dairy substitutes, and bakery items. Its appeal lies in being non-GMO, gluten-free, allergen-friendly, and rich in iron and protein. However, as the demand scales, regulatory scrutiny has intensified across various global markets.

The global pea protein Market size is likely to be valued at US$ 2,359.4 million in 2025 to US$ 4,199.6 million by 2032, growing at a CAGR of 8.6% during the forecast period from 2025 to 2032. According to Persistence Market Research (PMR), the global pea protein market is evolving beyond traditional food applications, driven by clean-label demand, allergen-free positioning, and functional versatility. Innovation in taste masking, texture enhancement, and sustainable sourcing are enabling its expansion into cosmetics, clinical nutrition, and premium sports supplements across key global markets.

Key Regulatory Challenges in the Pea Protein Market:

• Lack of Harmonized Global Standards:
One of the most significant challenges is the lack of consistent international regulatory standards. Different countries maintain their own rules and definitions regarding plant protein classification, purity, and usage in food products. This fragmented regulatory landscape complicates the efforts of manufacturers who operate across borders, requiring them to tailor formulations, labels, and documentation to each specific region.

• Labeling and Health Claims Restrictions:
In several markets, the use of health and nutrition claims on pea protein-based products is tightly regulated. Authorities such as the FDA (U.S.) and EFSA (Europe) have strict criteria for allowing claims related to heart health, muscle building, or digestive benefits. Companies must support their claims with scientific evidence and comply with region-specific labeling laws, making the process both time-consuming and expensive.

• Novel Food Regulations:
In regions like the European Union, certain forms of processed pea protein may fall under “novel food” regulations, requiring pre-market authorization. For example, if a new extraction method or modification is used to enhance solubility or texture, companies may need to provide comprehensive safety and toxicology assessments before commercial release.

• Contaminants and Allergen Management:
Food safety regulations necessitate stringent control over contaminants such as heavy metals, pesticide residues, and microbial hazards in plant-based proteins. Though peas are generally hypoallergenic, cross-contamination with other allergens during processing is a concern. Regulatory bodies demand robust traceability and allergen control programs to ensure consumer safety.

• Import and Trade Barriers:
Tariffs, import restrictions, and non-tariff barriers often affect the free movement of pea protein products. For instance, labeling discrepancies or differing quality certifications may lead to shipment rejections or delays. Regulatory compliance in target markets requires a deep understanding of both local customs policies and international trade laws.

Quality Standards and Certifications Governing Pea Protein:

In addition to regulatory challenges, maintaining consistent quality is pivotal for building consumer trust and expanding market share. Several recognized certifications and standards are commonly sought in the pea protein industry:

• ISO 22000 – Food Safety Management Systems
This international standard outlines the requirements for a food safety management system, helping organizations identify and control food safety hazards throughout the supply chain. Pea protein manufacturers certified under ISO 22000 demonstrate their commitment to producing safe, quality-controlled ingredients.

• Non-GMO Project Verification
Consumers increasingly demand transparency around genetically modified organisms. Pea protein products labeled as Non-GMO Project Verified undergo rigorous assessments to ensure no genetically engineered ingredients are used.

• USDA Organic and EU Organic Certification
Organic certification is a significant differentiator for health-conscious buyers. To be certified organic, pea protein products must comply with strict agricultural practices, avoid synthetic pesticides, and ensure traceability from farm to final packaging.

• GRAS (Generally Recognized as Safe) Status in the U.S.
In the United States, companies often seek GRAS status for novel food ingredients like pea protein isolates. GRAS designation confirms that the ingredient is safe for use in food, as evaluated by scientific experts or supported by published research.

• Halal and Kosher Certifications
These certifications ensure compliance with religious dietary laws, expanding the product’s market reach to Muslim and Jewish consumers respectively. Halal and Kosher compliance often involves special handling, storage, and documentation procedures.

Emerging Regulatory Trends Influencing the Market:

As the pea protein market matures, regulatory landscapes are evolving. Several trends are shaping the future of regulations and quality oversight in the industry:

• Increased Focus on Sustainability:
Governments and certifying agencies are emphasizing environmental responsibility in the plant protein sector. New frameworks are emerging that measure carbon footprint, water usage, and farming practices. Companies may soon be required to disclose their environmental impact as part of their product labeling.

• Microbiome and Functional Ingredient Testing:
Regulators are scrutinizing the functional claims associated with plant proteins, particularly in relation to gut health, immunity, and metabolic benefits. More clinical testing and microbiome analyses may be required to substantiate such claims.

• Blockchain and Digital Traceability Solutions:
To tackle issues of fraud, mislabeling, and contamination, regulatory bodies may begin encouraging or mandating the use of blockchain and advanced traceability platforms. This shift will help improve transparency and accountability from farm to table.

• Global Plant-Based Frameworks in Development:
Organizations such as Codex Alimentarius are working toward establishing harmonized definitions and standards for plant-based products. Once adopted, such frameworks can significantly ease international trade and regulatory compliance in the pea protein segment.

Strategic Considerations for Industry Players:

To navigate regulatory complexities and meet quality standards, companies must adopt strategic approaches:

• Invest in Regulatory Affairs Teams:
A dedicated regulatory team can help monitor changes in food safety laws, labeling requirements, and import regulations across various markets. This proactive approach minimizes risk and ensures faster product approvals.

• Partner with Certified Suppliers:
Choosing raw material suppliers that hold recognized certifications (such as organic, ISO, or GMP) simplifies the compliance process and enhances overall product integrity.

• Implement Robust Quality Control Systems:
Routine testing of physical, chemical, and microbiological parameters is essential to ensure consistent quality. High-quality pea protein should meet predefined benchmarks for protein content, amino acid profile, digestibility, and taste.

• Engage in Industry Advocacy and Dialogue:
Active participation in trade associations and regulatory working groups allows companies to influence policy, share best practices, and stay updated on future regulations that could affect product formulation and labeling.

Conclusion