17th, Nov: After an impactful eight-year journey at VAHDAM® India, Nupur Sarda has joined Forest Essentials as the Head of Retail Marketing.
At VAHDAM India, Sarda led Global PR, Influencer Marketing, and Social Media, driving the brand’s international visibility and digital presence. During her tenure, she helped position VAHDAM as one of India’s most celebrated homegrown global brands. She was also the first angel investor of the brand, having backed it in its early years.
Expressing gratitude for her time at VAHDAM, Sarda described the brand as “disruptive, global, and formative” and credited Founder Bala Sarda for his trust, mentorship, and vision.
Transitioning to her new role, Sarda shared her enthusiasm for joining Forest Essentials, a brand she calls “one she has long admired and been a loyal consumer of.” She extended special thanks to Karishma Manga Bedi and Ira Kukrety for the opportunity to lead the retail marketing charter.
The announcement, made via LinkedIn, garnered warm wishes from across the marketing and communications community.
With over 10 years of experience across marketing and communications — spanning public relations, social media, influencer campaigns, and content strategy — Nupur brings a rich perspective shaped by her work with brands like VAHDAM India, nearbuy, and ICICI Bank.
Her appointment at Forest Essentials marks an exciting new chapter as she looks to strengthen the brand’s retail experience, storytelling, and customer engagement across India.