Mumbai, 26th September 2025: Mufti, one of India’s most recognized and trusted homegrown fashion brands, has opened its new flagship store at Phoenix Palladium Mall in Lower Parel, Mumbai. The launch wasn’t just about a store, it was the beginning of Mufti’s reimagined brand journey, signaling its biggest transformation yet.
The evening saw a dazzling start as acclaimed actor Vijay Varma joined the celebration, drawing in fashion insiders, loyal customers, and leading media voices. Guests were among the first to explore Mufti’s completely refreshed identity through curated showcases of its latest collections, while Varma shared his personal affinity with the brand that has defined Indian menswear for over two decades.
This flagship is designed as an immersive brand experience rather than just a retail space. With warm lighting, natural finishes, and a clean modern aesthetic, every corner reflects Mufti’s new philosophy of sophistication, confidence, and contemporary relevance. The collections themselves mirror this shift with premium fabrics and versatile silhouettes that move effortlessly from work to travel to leisure. It’s fashion designed for the many moods of the modern man.
Speaking at the launch, Kamal Khushlani, Founder and Managing Director of Mufti, said, “For me, Mufti has always been about more than just clothes. It’s about how men express themselves, how they feel when they put on something that is truly theirs. With this flagship at Phoenix Palladium, we’re not just opening a store, we’re unveiling the future of Mufti. This is where our renewed vision comes alive.”
The new identity builds on Mufti’s strong momentum. The brand continues to record consistent growth in both revenue and profitability, with nearly 39% of customers returning as repeat buyers, a testament to its emotional connect with consumers. Over the past year, its digital presence has more than doubled, further expanding its reach beyond physical stores.
The Phoenix Palladium flagship marks the first of several such experiences that Mufti plans to roll out across India, reaffirming its position as a brand that has evolved with its audience while staying true to its roots.
With this launch, Mufti isn’t just refreshing its look; it’s setting the tone for the next era of Indian menswear: one that fuses self-expression with sophistication and carries the legacy of a truly homegrown icon into the future.