Gurugram, September 22, 2025: Liberty Shoes Ltd., one of India’s leading footwear brands, welcomes the Government of India’s decision to reduce the Goods and Services Tax (GST) rates on footwear. The Company termed the move as a progressive reform that will not only make quality footwear more affordable for consumers but also strengthen the competitiveness of the industry as a whole.
The GST reduction, which brings footwear under lower tax brackets, is expected to directly benefit consumers by reducing retail prices across a wide range of products. This makes branded footwear more accessible to aspirational buyers, encouraging them to shift from unorganized to organized retail.
“We wholeheartedly welcome this forward-looking step by the government,” said Mr. Anupam Bansal, Executive Director, Liberty Shoes Ltd. “The GST reduction will translate into more competitive pricing, greater affordability for customers, and enhanced buyer confidence. It will widen the consumer base, particularly in the mass and mid-market segments, and encourage aspirational customers to choose branded, quality products at lower prices.”
Benefits to Consumers and Industry
- Affordable Footwear for All: Reduction in MRPs across categories ensures better value and wider choices for consumers.
- Encouraging Healthy Competition: The tax parity creates a level playing field between small, medium, and branded players, ensuring fair and transparent competition.
- Boost to Organized Retail: The move incentivizes customers to buy branded products, thus accelerating the formalization of the footwear industry.
- Festive Season Advantage: With lower prices, consumer sentiment and demand are expected to rise significantly during the upcoming festive season.
- Economic Multiplier Effect: Increased sales volumes will not only support domestic manufacturers and SMEs but also generate more employment opportunities, contributing to the overall growth of the economy.
“This decision is a testament to the government’s commitment to strengthening indigenous industries and empowering the Indian consumer,” added Mr. Bansal. “We at Liberty Shoes remain dedicated to delivering high-quality, comfortable, and stylish footwear to every Indian, and this GST reduction brings us a step closer to that vision.”
With its robust distribution network, over six decades of industry leadership, and strong commitment to quality and affordability, Liberty Shoes is well positioned to pass on the benefits of this reform to consumers while contributing to the larger vision of making India a global footwear manufacturing hub.