New Delhi, 12 February 2025 – LG Electronics India is set to launch the third edition of its Mega Blood Donation Campaign, reinforcing its commitment to corporate social responsibility with the core message, “Life’s Good When Life’s Shared.” This initiative aims to mobilize communities, especially youth, and organize 400 blood donation camps across 70 cities.
In the years 2019 and 2023, LG Electronics India successfully organized around [188 camps, resulting in over 17,700 registrations. Building on this success, the 2025 campaign aims to further expand its impact, to secure 30,000 registrations. Each camp will provide donors with essential medical checkups, refreshments, and certificates of appreciation, ensuring a seamless and encouraging donation experience. In collaboration with credible partners like Care Today Fund, United Way Mumbai & Sakashm Bharti Foundation. LG aims to foster a stronger culture of voluntary blood donation in India.
Commenting on the initiative Mr. Hong Ju Jeon, MD- LG Electronics India, said, “We are committed to continue CSR programs with meaningful intervention. This 3rd edition of the Mega Blood Donation campaign is a reflection of our commitment to making Life Good for people. We aim to mobilize communities to actively participate and spread awareness about the cause, aligning with our core message of ‘Life’s Good When Life’s Shared.”
In addition to on-ground blood donation camps, LG Electronics India will conduct citizen mass awareness drives through radio and digital media across the country. This mass awareness drive is aimed to sensitize people regarding the importance and benefits of blood donation.