National, 21 May 2025 – kindlife, young India’s favourite beauty and wellness platform, has announced a strategic partnership with Tata CLiQ Palette. This collaboration marks a significant step in kindlife’s mission to scale its presence and expand access to global beauty across India—particularly among Gen Z consumers who are redefining the future of beauty.
As part of this partnership, kindlife is introducing its curated selection of Korean beauty brands on Tata CLiQ Palette, offering a discovery-led shopping experience tailored to India’s trend-driven, digital-first audience. Currently, the Kindlife store on Tata CLiQ Palette offers over 30 K-beauty brands, such as COSRX, Coxir, Frudia, Neaf Neaf, Rovectin, Iunik, Skinfood, Secret Key, and more. The platform will soon launch a range of Japanese beauty brands that are available on kindlife.
“We’re thrilled to partner with Tata CLiQ Palette to bring the best of globally trending beauty to Indian consumers, both online and offline,” said Radhika Ghai, Founder & CEO of kindlife. “This partnership allows us to meet our customers where they already are—on trusted platforms—and offer them a curated, immersive beauty experience that reflects how they discover and shop in today’s digital world.”
Tata CLiQ Palette is the beauty vertical of Tata CLiQ that offers authentic beauty products from over 1,000 brands across makeup, skincare, haircare, fragrance, and more. A one-stop destination for all things beauty, shoppers can now access Tata CLiQ Palette on the Tata CLiQ Fashion app. kindlife’s curated selection of brands will be available both online and at Tata CLiQ Palette stores.
Almona Bhatia, Chief Business Development Officer, Tata CLiQ, added: “We’re excited to collaborate with kindlife, a brand that shares our commitment to offering cutting-edge, high-quality beauty products. kindlife offers a wide range of Korean beauty brands that are renowned for their use of natural ingredients, emphasis on glowing skin, and focus on preventing skin issues before they arise. It’s a global phenomenon that champions a holistic approach to beauty. At Tata CLiQ Palette, our goal is to offer consumers the best in beauty through a thoughtfully curated selection of brands and products that cater to their needs. We’re confident that our consumers will find immense value in kindlife’s offerings as they continue to seek meaningful, self-expressive beauty choices. We look forward to a successful partnership.”
This partnership strengthens kindlife’s omnichannel strategy and reinforces its position as a leading force in the new-age beauty and wellness landscape, bringing cutting-edge Korean and Japanese beauty to consumers across India like never before.