Mumbai, 6th September 2024: Kicky and Perky, India’s leading handcrafted silver jewelry brand, has launched a poignant digital film to celebrate Teacher’s Day. The short film draws inspiration from the timeless role of teachers as guiding lights in the lives of their students, underscoring the impact of trust and grace that educators instill.
The video opens with a young woman, overwhelmed by work and stress when she receives a notification from Kicky & Perky reminding her that it’s Teacher’s Day. This simple reminder makes her nostalgic, taking her back to cherished memories of her school days. This motivates her to visit her school and gift her teacher a piece of jewelry from Kicky & Perky’s Syra Collection.
The video thus shines light on the timeless elegance and grace embodied by teachers, echoed by the brand’s Syra Collection. The extensive collection uniquely combines mother-of-pearl and unshaped pearls with sleek 925 sterling silver chains in various plating options, creating a versatile and modern way to wear jewelry for any occasion.
Aditi Khandelwal, Co-Founder of Kicky & Perky, says, “Teachers are the shining beacons who illuminate our journey with wisdom and grace. This Teacher’s Day, we celebrate their timeless influence with the Syra Collection—an embodiment of elegance and trust, as radiant and unique as the teachers who’ve shaped our lives.”
Launched across all social media platforms on 5th September, this heartfelt campaign not only celebrates the influence of teachers but also reinforces Kicky & Perky’s commitment to crafting jewelry that tells a meaningful story. The Syra Collection is now available on Kicky and Perky’s website, along with Ajio Luxe, Myntra, and Amazon.