West Bengal, July 11, 2025 – Reinforcing its commitment to strengthening last-mile connectivity and offering premium quality steel solutions directly to end users, JSW Steel proudly inaugurated five new branded retail outlets in West Bengal under its flagship formats JSW Shoppe and JSW Shoppe Connect.
The newly launched stores include:
· New Krishna Sudha Enterprise, Goghat, Hooghly
· Ritam Udyog, Pandua, Hooghly
· S G Enterprise, Bongaon, North 24 Parganas
· Maa Tara Enterprise, Habra, North 24 Parganas
· Bhim Hardware, Naihati, West Bengal
These branded retail outlets were inaugurated in the esteemed presence of senior JSW Steel officials:
· Mr. M V Krishna, Vice President & Head – Channel Marketing
· Mr. Mohit Karir, Deputy General Manager – Channel Marketing
· Mr. Saptarshi Shaw, Regional Marketing Manager
· Mr. Suman Saha, Regional Sales Manager – Long Products
· Mr. Amit Kumar Jha, Regional Sales Manager – Coated Products
“The launch of these new JSW Shoppe and Shoppe Connect outlets underscores our unwavering commitment to reaching every corner of India, empowering individual consumers and SMEs with direct access to our superior steel products and comprehensive services,” said Mr. M V Krishna, Vice President & Head – Channel Marketing, JSW Steel. “These stores are more than just retail points; they are hubs for knowledge, quality products, and other essential services, truly transforming the steel buying experience.”
Redefining Steel Retailing for Bharat
JSW Shoppe and JSW Shoppe Connect are pioneering initiatives by JSW Steel to bring branded steel products closer to semi-urban and rural consumers. Operating on a franchise model, these outlets provide a superior buying experience with value-added services including expert guidance, product processing, and financing.
JSW has cemented its position as a retail-first steel brand through its expansive network of over 2,300 branded stores across India, with 385 located in the eastern zone. These outlets comprise our flagship JSW Shoppe and the more compact JSW Shoppe Connect formats.
JSW Shoppe stores serve as full-format hubs, providing individual home builders and SMEs with end-to-end steel solutions. This innovative model of organized steel retailing, which pivoted from a distribution-led approach to a relationship-driven franchise, even garnered attention as a case study by Harvard’s Richard Ivey School of Business.
To further extend our reach into deeper markets, JSW Shoppe Connect operates as satellite formats. These stores are conveniently linked to a main JSW Shoppe or JSW Explore outlet, ensuring broader accessibility to our premium steel products.
These initiatives are designed to revolutionize the steel purchasing landscape, offering substantial benefits to both consumers and the JSW Steel brand.