27th August 2024, New Delhi, India: BYD India, a subsidiary of the world’s leading New Energy Vehicles (NEV) manufacturer, announced the delivery of the newly launched BYD ATTO 3 Superior variant to composer, singer, and artist Jasleen Royal. This year, BYD is celebrating 11 years in the electric segment in India, having achieved significant success within the industry, and is now working towards building a complete born EV portfolio. This landmark handover highlights the growing popularity of the BYD ATTO 3 in India, reflecting a commitment to sustainability. This coincides with BYD India’s aim to increase the accessibility of sustainable motoring in India.
Jasleen Royal, a multi-award-winning singer, songwriter, and composer, is renowned for her versatility across various languages. With 2.8 million followers on Instagram and 1.16 million on YouTube, her music enjoys widespread popularity on streaming platforms. She rose to fame with her self-taught musical skills and her one-woman band performance on India’s Got Talent. Royal’s rise to fame is a testament to her talent and dedication, mirroring BYD India’s commitment to innovation and leadership in the electric vehicle space. As a prominent figure known for her artistic expression, her choice of a sustainable electric vehicle underscores the growing trend of environmentally conscious choices among India’s leading personalities.
The recent introduction of the Dynamic, Premium, and Superior variants of the BYD ATTO 3 caters to diverse customer preferences and budgets. This strategic move follows the remarkable success of BYD ATTO 3, with over 600 bookings received – a strong indicator of its dominance in the Indian EV market. The Dynamic variant is available at an introductory ex-showroom price starting at INR 24.99 Lakh, making it one of the most accessible and sustainable pure electric SUVs.
Mr. Rajeev Chauhan, Head of the Electric Passenger Vehicles (EPV) Business at BYD India, stated, “We’re thrilled to welcome Jasleen Royal to the BYD family. Jasleen embodies innovation and style, perfectly aligning with the BYD ATTO 3. This vehicle offers a superior driving experience with cutting-edge technology, all while minimizing environmental impact. As we celebrate 11 years of BYD in India and with the recent introduction of multiple variants in the BYD ATTO 3 lineup, we’re making electric mobility accessible to a broader audience. With over 600 bookings, we believe the BYD ATTO 3 is the ideal choice for those who seek both performance and sustainability.”
Jasleen Royal shared, “Creativity isn’t just about music; it’s about finding innovative solutions. The BYD ATTO 3 is a perfect example of that – a car that offers a stylish and powerful driving experience while being eco-friendly. It aligns with my vision for a future where creativity thrives alongside environmental responsibility. I’m excited to be a part of the BYD family with the BYD ATTO 3 Superior variant in Cosmos Black and look forward to seeing where the future of sustainable mobility takes us. I am particularly impressed with the music-inspired design features like the guitar strings.”
Each variant of the BYD ATTO 3 has been meticulously crafted to meet the unique needs of BYD India customers and has received certification from the Automotive Research Association of India (ARAI). The Premium and Superior variants offer an impressive range of 521 km* ARAI tested and 480 km* NEDC with a battery capacity of 60.48 kWh. The Dynamic model offers a commendable range of 468 km* ARAI tested and 410 km* NEDC, powered by a robust battery capacity of 49.92 kWh. This showcases BYD’s commitment to delivering vehicles with exceptional performance and efficiency. With an expanding dealership network comprising 26 showrooms across 23 cities, BYD India is dedicated to providing top-notch service to its customers nationwide.
BYD recently announced the launch of the BYD EV INNOVATE-A-THON, an initiative designed to encourage innovation, sustainability, and excellence among engineering students in India. This initiative, conducted in collaboration with the Automotive Skill Development Council (ASDC), aims to promote skill development and foster creativity, teamwork, and innovation in the electric vehicle domain. As a proud Fortune 500 company, BYD has demonstrated its market strength and commitment to excellence. The company will continue accelerating the transition towards a greener future and contribute to its vision to ‘Cool the Earth by 1°C’.