By Gaurav Dagaonkar, Co-Founder and CEO of Hoopr
“On the occasion of International Music Day, it’s great to see how the Indian music scene is changing. Not only is Korean music making an impact and inspiring projects geared toward Gen Z, but 90s and 2000s tracks that evoke nostalgia are providing a bridge to Millennials. Music in India is crossing generations and cultural borders. Interestingly, India is more open than ever to international artists embracing collaborations, tours, and the globalisation of music culture. At the same time, the music business is becoming more aware of licensing and the rights to intellectual property. Brands today are prioritising music-led campaigns because they understand these campaigns can drive up engagement, as much as 35% or higher, on social platforms such as Instagram Reels and YouTube Shorts. The transition is not solely about artistic expression; it is also reacting to the mounting legal pressure and a growing need to fairly compensate the artists.
The Indian Performing Right Society (IPRS) reported a record-breaking royalty distribution over ₹700 crore in FY 2024-25, up a remarkable 42% from the previous year. This development is indicative of the industry’s commitment to fair pay and the increasing monetization of music. At Hoopr- India’s first music licensing platform, we are excited to be leading this change, helping artists, brands, and creators navigate this changing ecosystem safely and creatively.”