The brand rolls out a high-impact chef collaboration across its hotels, reimagining dining at SpiceIt restaurants nationwide
New Delhi, 26th June, 2025 – ibis India has announced an exciting collaboration with renowned celebrity chef and culinary creator Chef Sanjyot Keer to elevate the guest dining experience at its signature restaurant, Spice It. This strategic partnership is part of a wider brand initiative to reinvigorate ibis India’s food and beverage offering and connect with the evolving tastes of today’s travellers.
Founder of Your Food Lab and former Food Producer on MasterChef India, Chef Sanjyot Keer is known for his unique storytelling approach and creative interpretations of Indian cuisine. With over two million followers on Instagram, and past collaborations with personalities such as Ed Sheeran, Ajay Devgn and Sourav Ganguly, Chef Sanjyot’s flair and modern culinary sensibility align seamlessly with ibis India’s fresh, inclusive spirit.
As part of the campaign, a specially curated menu will be rolled out at Spice It restaurants across all ibis hotels in India, showcasing Chef Sanjyot’s signature touch. Guests can expect standout creations such as Cloud Eggs Toasted Dreams, a playful twist on breakfast; the nostalgic-yet-refined Railway Chicken Curry; and the indulgent Gulab Jamun Ice Cream, designed to surprise and delight.
“We are thrilled to collaborate with Chef Sanjyot Keer in this bold step forward for our dining experiences,” said Tejus Jose, Director of Operations, ibis & ibis Styles India. “His creative approach and cultural relevance perfectly reflect the ibis brand ethos. This partnership redefines what guests can expect from food and beverage at an economy hotel – approachable yet innovative cuisine served with heart.”
Chef Sanjyot Keer added: “Partnering with ibis India is a wonderful opportunity to bring my culinary vision to life on a national scale. The menu we’ve created blends familiar Indian flavours with a global perspective, resulting in a collection of dishes that are comforting, imaginative, and made to spark conversation. I look forward to guests across the country enjoying this new dining experience.”
This collaboration underscores ibis India’s commitment to crafting memorable, multi-sensory guest experiences that go beyond the expected. Whether travelling for work or leisure, diners at Spice It can now enjoy a refreshed menu designed to connect people through great food and bold flavours.