20 Nov: Hyperpure, Eternal’s B2B vertical, has announced a significant expansion of its services to include every type of food business, regardless of scale or setup. The move democratizes access to reliable sourcing, wholesale pricing, and quality ingredients previously available only to restaurants and large commercial kitchens.
“India’s food ecosystem thrives in street carts, home kitchens, dhabas, restaurants and countless other spaces. For years, we focused on solving supply chain challenges for restaurants and commercial kitchens, but we knew the opportunity and responsibility was much larger,” said Rishi Arora, CEO, Hyperpure by Zomato. “By opening Hyperpure to all, we’re democratizing access to the infrastructure every food business needs to grow and succeed.”
Since its inception, Hyperpure has served restaurants, cafés, hotels, and delivery-only kitchens with predictable deliveries, transparent pricing, and consistent quality. The platform now extends these benefits to all food businesses including street vendors, dhabas, home bakers, caterers, and supper clubs, recognising that they all face similar sourcing and supply chain challenges.
Divya, a home chef in Gurgaon, runs MumMade, a healthy sweets and snacks brand she built after becoming a mother, exemplifies the impact of this expansion. Previously, she sourced ingredients from multiple vendors – dry fruits from neighborhood stores, everyday staples from retail apps, and imported couverture chocolate from various online retailers – all at retail prices with unpredictable deliveries. Now she sources everything from Hyperpure at wholesale prices with consolidated delivery, reinvesting the time and cost savings into marketing, brand building, and product innovation.
Food businesses can now order on Hyperpure by simply logging in with their phone numbers and sourcing ingredients immediately. All ingredients are delivered together in the required quantities and at wholesale prices that were previously out of reach for smaller operations.
By removing friction from sourcing and inventory management, Hyperpure is enabling food entrepreneurs to focus on their craft, creativity, and customer experience instead of daily operational hurdles.