Home projector consumers prioritise health and sustainability alongside tech- specs, says Sushil Motwani

Mr Sushil Motwani

The founder of Aytexcel Pvt Ltd, the official representative of Formovie in India, says that the demand for energy-efficient projectors is on the rise

When choosing a new home entertainment system, consumers are always keen to learn more about cost-effectiveness, screen size, resolution, image quality, and sound. However, rather than solely focusing on the projector’s features, they also want to understand how the product might impact them and their families. In this content-rich era, when we spend hours glued to the screen, it is important to choose a product that is easy on the eye as well as the environment.

“Today’s consumers are indeed health-conscious. That is why we are seeing many health-focused projectors gaining popularity in the home entertainment segment. The priority is integrating technologies to reduce eye strain during viewing, especially during long movie sessions or sports events. Prolonged gaming sessions can also cause eye fatigue. Even though projectors use indirect light that’s far gentler than TV screens, they include additional features for consumers worried about the effects of prolonged viewing,” says Sushil Motwani, Founder of Aytexcel Pvt Ltd.

Formovie THEATER for instance utilises an infrared body sensor based on the principle of diffuse reflection to provide intelligent light-dimming eye care, making viewing more comfortable for users. “Projectors can easily create screens over 100 to 150 inches in size, offering a much larger and more comfortable viewing experience than TVs. Larger screens also reduce eye strain, especially when reading subtitles or monitoring minute details during gaming sessions,” adds Mr Motwani.

Another aspect that consumers are concerned with is sustainability, says Motwani. According to the UN’s fourth Global E-waste Monitor (GEM), Electronic waste is growing five times faster than it’s being recycled. In 2022, 62 million tonnes of e-waste were generated, enough to fill 1.55 million 40-tonne trucks, which could form a bumper-to-bumper line around the equator. The statistics also indicate the bigger crisis that humankind is likely to face in the future when it comes to e-waste management. The situation is especially crucial for India, which is the third-largest producer of e-waste.

“Primarily propelled by technological advancements, devices like projectors frequently see the launch of new and updated versions. Therefore, it is necessary to promote sustainable production and consumption to reduce the environmental impact of such products,” adds Motwani.

He says that one of the reasons why energy-efficient projectors are increasingly becoming popular is the rising environmental awareness among the public. “Consumers now seek projectors that not only perform well and look good but also reduce the environmental impact by consuming less energy,” concludes Mr Motwani.

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