23rd September, 2025: Deconstruct, the science-backed skincare brand known for its “Highly Effective, Yet Gentle” philosophy, has launched the Vitamin C Brightening Face Wash, a refreshing daily cleanser created to deliver brighter, more even-toned skin. Designed as a solution to target dullness and uneven skin tone, the face wash combines 0.5% stabilized Vitamin C with 2% Niacinamide in a cooling, non-stripping formula. Unlike many brightening cleansers that compromise skin comfort, this formulation balances brightening actives with barrier-supporting hydration, making it suitable for everyday use.
With its thoughtfully balanced actives, the cleanser is designed to help consumers integrate Vitamin C into their routines with ease. The formula supports visible improvements in radiance and clarity, while keeping the skin barrier calm and hydrated, reflecting Deconstruct’s mission to make skincare highly effective, yet gentle for everyday use.
Speaking on the launch, Malini Adapureddy, Founder & CEO of Deconstruct, said, “Brightening cleansers are often seen as either ineffective or too harsh on the skin. Our goal with this formula was to bridge that gap, delivering a healthy glow while maintaining hydration and comfort. By combining Vitamin C with Niacinamide, we’ve created a daily-use cleanser that is effective, balanced, and approachable for a wide spectrum of consumers, from beginners to those seeking advanced active-based skincare.”
Key Features & Benefits
What’s inside:
- 0.5% Stabilized Vitamin C helps fight dullness, fade dark spots, and promote a radiant, healthy-looking complexion.
- 2% Niacinamide refines pores, evens out skin tone, and strengthens the skin barrier.
- Licorice Extract – A gentle brightener that helps clarify the complexion and soothe the skin.
- Menthol – Provides a mild, refreshing cooling effect for a calming after-feel.
What it does:
- Brightens skin and helps fade the appearance of dark spots.
- Cleanses dirt, oil, and buildup while keeping skin soft and refreshed.
- Improves overall clarity and balance with every wash.
- Suitable for everyday use, including for first-time Vitamin C users.
How it feels:
- Instantly cooling on application.
- Leaves skin clean, refreshed, and comfortable.
- Builds confidence in using Vitamin C without fear of irritation or dryness.
The Vitamin C Brightening Face Wash adds depth to Deconstruct’s cleanser portfolio, reinforcing its commitment to performance skincare that brightens without compromising comfort. Designed for all genders and suitable for a wide range of skin types, it is especially ideal for those seeking the best face wash for glowing skin to address dullness, dark spots, and uneven tone.
The launch also reflects Deconstruct’s broader goal of making science-based skincare accessible to beginners, everyday users across genders, and the rapidly growing consumer base in Tier 2 and Tier 3 cities in India. By offering a gentle yet effective lightening face wash, Deconstruct continues to redefine what brightening skincare can look and feel like, offering visible results while maintaining the skin’s natural balance.