Mumbai, July 11th, 2025: Consumr.ai, a next-gen consumer intelligence platform, has appointed Jaishree Agrawal as Commercial Lead – Consumer Insights. In her new role, Jaishree will lead commercial strategy and client partnerships, enabling brands to leverage AI-powered insights for sharper, faster decision-making.
With over 16 years of experience in market research, Jaishree brings deep expertise in innovation strategy, behavioural insights, and brand development. She spent six years at NielsenIQ BASES, where she was recognised for commercial excellence and played a key role in aligning insights to business outcomes across global and Indian brands.
At Consumr.ai, Jaishree will focus on helping marketers adopt the platform’s flagship product, AI Twins, which creates real-time digital mirrors of consumer behaviour. These AI-powered profiles enable brands to simulate decisions, validate ideas, test creatives, and optimise campaigns with unmatched agility and precision.
Consumr.ai is transforming the future of consumer research by replacing traditional methods with real-time, observation-based intelligence. Built on the belief that marketers need deterministic, always-on insights, not delayed, sample-based surveys, the platform allows brands to understand, anticipate, and act on consumer behaviour at scale. From creative strategy and media buying to product innovation and market expansion, Consumr.ai equips teams with the tools to build sharper, faster, and more effective brand strategies. Launched in the US first, followed by India, and then expanding to the Middle East and Australia, Consumr.ai is rapidly emerging as the new standard in AI-native decision intelligence.
“We’re thrilled to welcome Jaishree to the Consumr.ai family,” said Vivek Bhargava, Co-Founder of Consumr.ai. “Her depth of experience and consultative approach is a perfect fit as we build a platform that serves as a real-time, always-on research engine for brands. Jaishree will be instrumental in helping marketers unlock the full potential of AI Twins across business functions.”
Jaishree has been a strong advocate for insight-led growth, combining the rigour of traditional research with the speed and intelligence of AI. Her appointment signals Consumr.ai’s continued investment in commercial leadership to drive category innovation and global expansion.