14th August 2024: To honor the generous spirit of Varamahalakshmi, a festival that worships the Goddess of prosperity, wealth, and joy, Tanishq, India’s largest jewelry retail brand from the House of Tata, presents the timeless jewelry collection- Aarna. The collection is artistically designed and meticulously crafted in reverence, capturing the essence of every woman who creates her legacy.
In celebration of the festive season, Tanishq is offering a to 20% off on making charges of Gold Jewellery and on Diamond jewelry value along with the year-long Tanishq Exchange offer providing 100%* value on old gold purchased from any jeweler in India of 22KT and above from 15th August to 18th August 2024. Experience the splendor of the magnificent designs and celebrate this season of new beginnings across all Tanishq stores in Andhra Pradesh and Telangana.
To commemorate the auspicious festival of Varamahalakshmi, Tanishq presents its collection, “Aarna” inspired by the multifaceted divinity of the Goddess. Aarna is a celebration of the inherent grace and strength embodied by every woman. Varamahalakshmi, a revered festival dedicated to the goddess of wealth and prosperity, offering prayers to the one who grants ‘varas’/wishes – Goddess Lakshmi, is observed with great devotion during the Shravan month. Believed to be working with the goddess on this day is considered equivalent to worshipping her 8 forms, this occasion holds immense spiritual significance.
In the spirit of the festival, Tanishq honors women as the embodiment of Goddess Lakshmi, recognizing their roles as both protectors and providers. The “Aarna” collection is a testament to this reverence, featuring an exquisite range of necklaces, chokers, earrings, and bangles. Crafted with meticulous attention to detail and utilizing the finest gold, precious stones, and pearls, this collection is designed to adorn the modern woman and celebrate her diverse beauty.
The collection blends traditional craftsmanship with modern aesthetics, featuring intricate designs that are symbolic of the festival’s rich cultural heritage. The collection of jewelry pieces offers a wide array of jewelry that complements the festive attire of every woman. The occasion celebrates all women to embrace the divine feminine within themselves and adorn themselves with the splendor of the Varmahalakshmi collection.
Elevate your Varamahalakshmi celebrations with the divine radiance of Tanishq jewelry. Also, avail exciting offers that Tanishq is running especially for this festive season. Enjoy exclusive offers this festive season and adorn yourself in pieces that embody the spirit of this sacred occasion with Aarna by Tanishq.