Mumbai, September 24, 2025: AU Small Finance Bank (AU SFB), India’s largest small finance bank and the first in a decade to receive RBI’s in-principal approval for transitioning into a Universal Bank, today announced the launch of its month-long festive campaign, ‘AU Heart To Cart’. This celebration is designed to make every customer’s festive wish list a reality, offering exclusive discounts, gift vouchers, assured rewards, and merchant EMI options on credit and debit cards.
The customers stand to gain significant savings of over ₹1 lakh during the festive season (from Navratri special to Diwali) across various categories, including electronics, travel, shopping, dining, entertainment, and more.
Savings on Shopping Highlights:
- Up to ₹15,000 savings on electronics at Croma, Reliance Digital and Haier
- Up to Rs. 4,000 discounts on realme and Vivo smartphones
- Up to 15% savings on groceries via BigBasket, Blinkit, Zepto, Flipkart Wholesale & Swiggy, Instamart
- Up to 15% off on food and dining with Swiggy, Zomato & EazyDiner
- Up to 10% savings on AJIO, AJIO Luxe & Tata CLiQ
- Up to Rs. 10,000 savings on top travel deals with Yatra, MakeMyTrip, Adani One, IndiGo, ixigo, EaseMyTrip & Paytm Flights
- Up to 50% savings at Cinepolis & PVR Inox
- Amazon vouchers up to ₹25,000 for jewellery shoppers
Navratri & Dussehra Specials:
- Daily Credit Card Offers: Up to 15% off on Swiggy, Instamart & AJIO
- Ashtami & Navami (Day 8 & 9): Zero processing fees on EMI purchases using credit card
- Dussehra (Day 10): 15% off on Zepto, followed by 25% off on dining with District by Zomato (next day celebration)
AU 0101 App Exclusives
- Amazon vouchers on recharges, bill payments and UPI transactions. For business customers there are exclusive Amazon vouchers on QR and Soundboxes
Festive Asset Offers
- Gold Loan: 100% Waiver on Processing Fee
- Home Loan: 0.25% Waiver on Processing Fee
- Micro Business Loan: 0.25% Waiver on Processing Fee
- Vehicle Loan: 50% Waiver on Processing Fee
- Remittance: Exclusive discount on card rates for USD transfers
- Locker: Rs. 250 Amazon Voucher on new locker allotment for select customers
Uttam Tibrewal, Executive Director & Deputy CEO, AU Small Finance Bank, said, “As we launch ‘AU Heart to Cart’, we would like to extend our gratitude to Honourable Prime Minister Narendra Modi Ji and the Government for the ‘GST Bachat Utsav’ initiative, which had led to recent GST reductions. These changes will undoubtedly boost the festive spirits and stimulate economic growth, benefiting consumers across the country. At AU Small Finance Bank, we believe this move will further enhance the purchasing power of our customers, allowing them to celebrate the festive season with greater joy and confidence.”
“From exclusive offers on our debit and credit cards, to rewards on savings and current accounts, to exciting benefits on the AU 0101 app and festive waivers on loans; ‘AU Heart to Cart’ is designed to touch every part of our customer’s banking journey. Our focus remains on combining trust with tangible rewards, creating opportunities for progress, and ensuring that banking is rewarding, inclusive and meaningful for all.”