Canara Robeco Asset Management Company Limited (“Canara Robeco AMC”) hitsthe road in Assam to increase investor awareness
Assam, November 19th: Canara Robeco Asset Management Company Limited (Investment Manager to Canara Robeco Mutual Fund), India’s second-oldest asset management company, is set to launch the ‘Nivesh Bus Yatra’ in Assam to create awareness about mutual fund investment and education investors across the state.
The bus will begin its journey in the largest city in the state, Guwahati. After spending three days, it will travel onwards through Jorhat, Dibrugarh, and finally Silchar, engaging with residents in each city along the way.
“In today’s financial landscape, knowledge is as powerful as understanding. An informed investor not only makes better decisions for themselves but also strengthens the broader financial ecosystem. We are committed to making investment knowledge accessible and actionable,” said Rajnish Narula, Managing Director and Chief Executive Officer, Canara Robeco AMC. “The Nivesh Bus Yatra aims to bring financial education directly to communities. Having already reached states like Kerala, Punjab, West Bengal, Tamil Nadu and Karnataka, we are now taking it to Assam engaging residents from Jorhat, Dibrugarh and Silchar, helping them simplify investing, dispel myths, and embrace long-term financial planning.”
The Nivesh Bus will travel at key public areas, reaching out to local communities and providing practical learning sessions. Through simple demonstrations and digital tools, it aims to clear misconceptions about mutual funds and explain the benefits of regular, long-term investing.
“We are committed to empowering investors by making financial knowledge practical and accessible. The Nivesh Bus Yatra is our way of taking this commitment to the ground engaging communities directly and meeting investors in their own environments,” said Gaurav Goyal, Head Sales & Marketing, Canara Robeco AMC. “Through this initiative, we aim to simplify mutual fund investing, offer actionable guidance, and address common misconceptions, helping investors build confidence and adopt a long-term approach to wealth creation.”
The Nivesh Bus Yatra reflets Canara Robeco AMC’s commitment to improving financial knowledge and supporting access to investment, especially in emerging and underserved communities.